EF stands for "Education First". Since 1965, we have helped millions of people transform their lives by breaking down the barriers of language, culture and geography.
We have over 500 offices and schools spanning more than 50 countries, and a workforce comprising 120 nationalities.As part of EF, EF English Live has been at the cutting edge of language learning for nearly two decades, having been the first to pioneer a 24-hours teacher-led online English courses.
We are looking for a highly motivated digital marketing specialist with strong analytical skills to join the EF English Live international marketing team based in Barcelona.
The successful candidate will be responsible of improving performance in the DACH market and be involved in all other digital marketing activities.
Manage PPC and Social accounts to meet acquisition targets : leads, online orders and sales
Improve business profitability with an ROI driven approach
Directly manage or be involved in all PPC channels, including : Search, Display, Remarketing, Youtube ads, Facebook advertising
Directly manage the social media daily activities across Facebook, Twitter and Instagram
Deal with translations, copywriting, and content reviews
Daily interaction with the social community, partners and service providers
Performance analysis and development of optimization and testing strategies to improve results across all marketing channels
Monitoring market trends, competitors, inspiration sources and share relevant findings to the team
Working closely with the Marketing, Sales and Support teams to plan promotional campaigns focused on key product areas and messages
Report to the General Manager Europe and liaise with the rest of the marketing team for cohesive cross-channels campaigns : SEO, Social, Affiliate, CRM.
Imperative native German speaker with written and spoken skills
Fluent in English, other language would be plus
Proven experience in managing marketing campaigns in Germany
2+ year experience in a similar role
Basic understanding of digital marketing principles and methodologies
Strong experience in Ecommerce and BtoC.
Ability to perform in-depth analysis, good knowledge of Excel
Benefits & fun stuff
A genuine commitment to your learning & development.
Work in a multinational office (25 different nationalities).
Agile working : work from the office and remotely.
28 day holidays / year
Flexible Remuneration Plan : Private medical insurance, child care voucher, restaurant tickets
Cycle to work scheme
Career opportunities internationally.
Monthly happy hour in office & Summer & Christmas party - no expenses spared