Programmatic Advertising Trader
L'Oreal
Madrid, Spain
hace 2 días
source : Experteer

About the job : Programmatic trader willbe in charge of the DSP and ad tech operations of all campaings for all brands,reporting to Head of precision advertising, under Media director supervision.

Trading desk ops will be around 80% of the time, being responsible to : Platform Management : Consultancy and support to brands in implementing programmatic advertisingin their campaigns.

Help brands translating their campaign objectives into a programmatic advertisingbrief, including relevant audience segments, digital advertising journeys,consumer data pools and activation techniques,Pilot new features from ad technologiesFocus on automationIdentify opportunities for media efficiency savings.

Campaign activation : Responsible to ensure the best set up to programmatic campaigns (goldenrules)Execute and run campaigns on programmaticBeing able to reach digital media goals and targets.

Combine data analysis and optimization strategies for campaigns.Build the right process to optimize digital media campaignsConsistently monitor and analyze campaigns to ensure full delivery andperformance expectations.

Being part of reporting decisions and defining the correct KPIs per eachcampaign.Admin. Management for all digital paid media platforms.

Support performance analysis.Identify unique reach cross-device and platformEnsure compliance with international activation rules (frequency,formats, viewability, )Upskilling : Mentor digital teams in BrandsCollect and codify guidelines, strategies and best-practicesTrain the teams locally to upgrade the understanding of marketing teamsof the platform.

ExperienceProgrammatic trader expert at performance agencies.5+ years in digital advertising; at least 3 years executing programmaticcampaigns (e.

g., 2 years working as trading desk specialist)Knowledge and skills in trafficking.SkillsTechnical skills5 years of professional experience.

Ability to evaluate, process and visualize large datasets.Numerical and Analytical experience.Intermediary experience in Real Time Bidding using Demand Side Platformtechnology.

Proven ability to work with and influence cross-functional teams.Manage the right set up in DV360.Capitalizing the ownership of all the Analytics platforms such as : CM360reporting & attribution, GA360, Ability to effectively translate strategic marketing objectives into programmaticbuying campaignsDSP and programmatic media buy expertiseStrategic planning and media effectivenessPersonal skills : Strong communication skills in particular, proven ability tocommunicate & translate technical knowledge to a range of audiences,including brands, corporate leadership, technology partners, and agenciesCombine analytical and strategic thinking skills with marketingknowledgeStrong project management skills (e.

g., building & rigorouslytracking work plan)Ability to work effectively with multiple teams in complex environmentQualificationsBachelor's degree in business, marketing, advertising, science,economycs High English level spoken and writtenCertification in or extensive hands-on experience with DSPs(DoubleClick, Turn, or TubeMogul), DMP (Neustar, Krux, or Adobe), or Google(Google Ads) Spain Madrid, Madrid (Madrid) Digital Full - Time 31-Oct-2019

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