Job Title : EMEA Product Manager Sexual Health (SH)
Reports to (Title) : Senior Manager, Product Marketing, EMEA
Department / Function : Marketing
Country : EMEA (Europe, Middle East, Africa)
Location : Home-based or at Cepheid office in EMEA
Date : September 2020
The EMEA Product Manager will be responsible for leading the development and execution of marketing strategy for their portfolio of products.
They will provide support to global marketing for market assessments, product development support and advice, and customer insights.
As the subject matter expert for their products and market segments, they will lead projects including the development of marketing plans, product forecasts, and supporting both downstream and upstream marketing activities in EMEA.
They will drive demand through campaigns and market support activities and utilise metrics to track impact and ROI.
The position will further require heavy involvement with country and marketing managers throughout EMEA, as well supporting distributors in the region.
The position will include the responsibility to evaluate opportunities across new and existing market segments. The candidate will be required to collaborate closely with team members from both the Strategic Marketing and Marketing Operations teams, as well as counterparts from other regional marketing organisations in the Americas and APAC.
In addition, they will be directly involved driving transformative marketing across EMEA and contributing to an increasing focus on digital marketing.
Essential job responsibilities
Develop marketing action plans for EMEA for the portfolio
Participate in the product launch project teams
Participate in forecasting / planning projects, collaborate with marketing counterparts in the U.S as well as Inventory and demand planning and logistics / customer services
Drive market assessment of EMEA market for the portfolio
Provide support, tools and training to the country and distribution teams
Work closely with the Global Marketing team on the product portfolio
Train new sales hires, local marketing managers and distributor teams on products from both a clinical utility, positioning and technical aspect
Help identify key opinion / visionary leaders throughout the region and help to cultivate those relationships to build a strong network in the region
Drive publications on the portfolio and GeneXpert technology ensuring we are well represented at congresses and in peer reviewed journals
Provide regular updates on competition and Cepheid market penetration (analysis of proficiency panels, KPI) and competitive trends
Be an integral part of our transformative marketing strategy and digital approach for the portfolio
Accountability for qualified lead generation with respect to our transformative marketing approaches
Represent EMEA Marketing on Launch Excellence core teams through to product launch
Establish and maintain relationships with key opinion leaders
Develop and maintain relationships with key medical organizations
Monitor global and regional market trends and opportunities
Initiate key scientific and health economic studies and projects
TRAINING RESPONSIBILITIES : (REQUIRED)
Complete all assigned and required training satisfactorily and on time
MINIMUM REQUIREMENTS :
Education or Experience (in years) :
Bachelor’s degree with 8+ years of related work experience ( in IVD Marketing (preferred) or Pharmaceutical Industries;
regional marketing experience is also desirable) OR- Master’s degree in field with 6+ years of related work experience OR - Doctoral degree in field with 3+ years of work experience.
Experience in the diagnostics market- Prior marketing experience in molecular diagnostics and markets will be important- Demonstrate knowledge of products and markets;
Expertise with complex, multi-departmental healthcare sales is highly desirable- Experience in sales would be a strong plus- Good knowledge in MS Excel and MS PowerPoint is desired as well as SFDC
Knowledge and skills :
communicate effectively and be a strong team player / collaborator with various internal colleagues, customers and other stakeholders
Excellent communication and presentation skills and ability to deliver complex information into a simplified manner for the audience to understand.
ability to multi-task across a broad number of products and disease states
Prior product launch experience and prior product development experience is preferred
Tactical thinking and in depth understanding of the current market environment is a requirement
Experience with digital approaches to marketing would be beneficial
Strong market analytics skills and business case modelling is required
Demonstrated ability to translate science into marketing messages is required
Ability to translate strategies into actions and tactical plans
Ability to read, analyse and interpret business periodicals, scientific journals, technical procedures, package inserts, and regulatory regulations.
Needs to be a creative problem solver
Enthusiasm, strong interpersonal and motivational skills
Understanding of region-wide cultural differences and approaches
Must be effective when working in cross functional teams with a proven track record working with geographically dispersed team members
Strong track record of success creating demand for new, premium products
Requires 30-50% travel.
Must be fluent in English and other languages are an advantage