Your role :
Iterate on the value proposition for FREE NOW and articulate use cases and value in all customer-facing messaging
Drive awareness and understanding of FREE NOW through multi-channel campaigns (driving targeting, positioning, messaging, creative, and launch)
Working on new product development, positioning, customer segmentation, and creating optimizing go-to-market strategies.
Work closely with our talented product management team to translate market trends and customer needs into product requirements and product roadmap priorities
Develop and execute got-to-market plans for new product initiatives, working closely with our B2B content marketing teams, PMs & top management, engineering, growth, content, CRM, local teams, PR, design and define our overall positioning framework
Develop and conduct user, market, and competitive research to better understand and evangelize market trends and apply key learnings to new initiatives in strong collaboration with the internal research team
Own and put together our internal battlecards for the sales teams
Translate product features and functions into crisp, powerful benefits that resonate with customers and prospects.
Communicate and coordinate information between several stakeholders of product, marketing and operations
Increase customer retention & impact upsell opportunities by working on Customer journey improvement & monetisation opportunities.
Your profile :
A minimum of 2-3 years of experience in product marketing or a comparable function
PMM experience within a B2B tech environment is a MUST
Obsessed with knowing the customer : experience with applying consumer insights to help optimize product experience
Knowledge about how to set up campaigns coordinating it from creative brief and campaign planning through to tracking and analysis
Exceptional prioritization and project management skills
Excellent communication skills in English : Written, verbal, and visual
Experience interpreting competitive analysis, customer segmentation and other data sets
Strong interpersonal skills with the ability to collaborate and work cross-functionally effectively with product managers, UI / UX, operations, sales, marketing, legal and other teams across the company
Self-starter and ability to build programs from scratch : be ready to roll-up your sleeves and get things done
Experience with tools is a plus e.g. phrase, jira, braze, tableau, typo3
legal entities : France, Spain, Germany, Austria, Portugal, Italy, England, Ireland, Poland, Romania & Greece
Diversity and inclusion :
At FREE NOW, we commit to being an equal opportunity employer. We consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.
We celebrate diversity and have a clear vision : to be the place where a diverse mix of talented people want to come, stay and do their best work.
Together with passionate, creative and collaborative colleagues, we are following our purpose of making mobility available for everyone.
