Product Marketing Manager (Cross-platform project)
Gameloft
Barcelona, Catalunya, Spain
hace 13 horas
Job Description

As part of the Game team, working in close collaboration with the global Product Marketing team and an extended network of experts (ASO, UA, Consumer & Market Insights, Social Media, Press Relations, Influence, etc.), you will oversee the marketing of a free-to-play game throughout its entire life cycle, from strategy to execution. This role is located in our production studio in Barcelona but you will also work and coordinate with team members located in various territories worldwide.

Responsibilities:

  • Conduct market research, benchmarking and consumer studies to identify the game target audience and define its positioning, marketing pillars and USP
  • Create the game brand identity (title, packaging, tone of voice, marketing storytelling...)
  • Build launch & yearly marketing plans relying on solid user insights and strategically aligned with product roadmap, with the objective of generating brand awareness and ultimately growing the player base
  • Develop marketing programs focusing on innovative activations, viral content and meaningful partnerships, and orchestrate their implementation by coordinating the other teams (Production, Live Ops, UA, Social & Digital, Influence, PR...)
  • Oversee the Social Media & Community strategy, including through the direct management of the Game Community Manager
  • Optimize the game visibility and performances on the app stores, working hand in hand with the ASO Expert
  • Manage promotional assets creation for your game (trailers, web assets, screenshots, store descriptions...)
  • Collaborate with the user acquisition team to optimize the advertising campaigns targeting and assets
  • Manage game & promotional assets approval with copyright owners (e.g. Universal, Disney, LEGO, etc.) – if applicable
  • Analyze the performances of your marketing campaigns and report to the production team, HQ & copyright owner
  • Participate in game development by making recommendations to improve user experience, engagement, retention, shareability, and to better integrate in-game promotional events and marketing mechanisms

Qualifications

  • 3+ years in consumer marketing, ideally in online entertainment or social products;
  • Knowledge and passion for video games from hardcore gamers titles to casual social games, and entertainment as a whole;
  • Strong analytical skills with a meticulous mind;
  • Creative spirit capable of creating innovative marketing programs that are result oriented;
  • Strong leadership skills;
  • Ability to work with a wide range of profiles (business, game design, analysts, etc.);
  • Advanced English level is a must.


Additional Information

Why Join the World of Gameloft?

  • Because you want to be part of an exceptional experience within a company that is constantly growing!
  • Because you want to work with talented people who are industry pioneers!
  • Because you want to join a global company and meet great people around the world from all walks of life.
  • Or, just because you’re looking for a great place to work!
     

Benefits:

  •  Permanent contract, full-time job and excellent Social Benefits.
  • The offer includes relocation assistance, a merit based salary progression system and a competitive initial salary package.
  • Career-development opportunities.
  • An exceptional, dynamic, demanding and motivating working environment within a fast growing company.
  • Challenging and rewarding work on the next great frontiers in games.
  • Exceptional library of diverse games with broad distribution.
  • An international environment which offers daily contact with other countries & cultures
  • Excellent local working conditions (quality of offices, geographical location of office in the centre of Barcelona).

All qualified candidates will be asked to take a skills assessment test.

We can’t wait to find our next great talent!

Please note that only selected candidates will be contacted and your CV will be saved in our files for a period of 6 months.

Want to know more? Please visit our Website: www.gameloft.com

If the offer interests you, Join the Game!

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