Customer and Category Development Manager
Ferrero
Barcelona ES
hace 2 días

Lugar de trabajo : Barcelona

Ferrero es una empresa familiar con una perspectiva verdaderamente mundial y progresista y marcas icónicas como Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® y Kinder Sorpresa®.

El amor por nuestras marcas sigue creciendo al igual que lo hace nuestro alcance internacional. Representada en 55 países y con productos vendidos en más de 170, el Grupo Ferrero encanta a numerosas generaciones en todo el planeta.

Cuál es el secreto de nuestro éxito mundial? En torno a 35 000 empleados especializados que celebran tanto el cuidado como la calidad para forjar un negocio, carreras profesionales y marcas de las que nos sentimos orgullosos.

Únase a nosotros, podría ser uno de ellos.

Acerca del puesto :

The aim of the role is to act as the main point of contact within Trade Marketing concerning the assigned channel / category, providing support to Sales and Marketing in the development of the Company Plan (Bottom-

up), supporting Sales in the preparation of offers to customers and maintaining track of the customer execution of the agreed activities , ensuring a constant challenge to the Sales team to exploit missing business opportunities.

Principales responsabilidades :

Company bottom-up brand plan

  • Responsible for the development of the trade marketing plan, in alignment on the brand plan with Marketing.
  • Share with Sales the Trade Marketing Plan according to the Business calendar timings to define and close the activity planning at Customer level
  • Identify brand opportunities and challenges for the dedicated customers
  • Definition of the listing recommendation for the assigned customers
  • Develop activation plan guidelines for the assigned customers, looking for finding synergies for the channel
  • Customer analysis

  • Responsible of analysis of Ferrero’s performance, considering all the categories and customers vs competitors with the aim to understand key performance drivers, risks / challenges and opportunities at customer level
  • Responsible for the identification of the potential for growth that could be presented to the customer, and quantify the potential in terms of uplift, margin, ROI and Market Share.
  • Monitor the customer performance : identification of business potential at customer’s level, highlight issues / opportunities.
  • Customer management

  • Collaborate with the KAM in the customer plan preparation and ensure the individual customer plan coherence with the guidelines of the company strategy.
  • Responsible of the consolidation of the customer plan for the assigned customers, and of the check of key initiatives coherence with the guidelines
  • Provide support to Sales Team during contract negotiations with the assigned customer
  • Responsible of the customer offer process
  • Category Management

  • Full accountability of the Trade plan cascading to sales force and all related
  • Responsible for the preparation of generic planograms at channel level, with guidelines and indications on how to place the products on the shelves, for the category assigned
  • Identify business potential for one / more categories assigned at customer’s level in terms of pos activation
  • Responsible for the development of Category assessment in Customers perspective
  • Coordination of external merchandisers (if any), providing guidelines for in-store implementation and continuous feedbacks
  • Responsible for guidelines on how to place products in the secondary placements
  • A quién estamos buscando :

  • Bachelors in Administration and Business Economics or similar
  • At least 5 years of experience in a similar position, desirable in FMCG
  • Advance level of MS Office
  • Working experience in a cross cultural environment and in a matrix organization preferable
  • Organized, structured and dynamic with a commitment to excellence
  • Flexible, collaborative, proactive and excellent team player
  • Results-oriented approach
  • Ethical and strong personal values
  • Cómo triunfar en el puesto de trabajo y en Ferrero

    Consumidores, calidad y servicio son la clave de todo cuanto hacemos. Así pues, para cosechar el éxito en Ferrero, deberá orientarse al consumidor y al producto tanto como nosotros : dedicarse a lograr buenos resultados para los clientes en todo el mundo.

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