Biogen Spain is going through a period of exciting development. Join our growing Customer Excellence & Operations function as the Senior Manager for Customer and Market Insights for the Spanish affiliate.
This is an exciting opportunity to join an innovative team in an visable and high-profile position, dedicated and crucial to the success of the affiliate
Commercial, Market Access, Sales & Marketing
The Customer & Market Insights Sr. Manager is responsible for implementing and assessing integrated strategic insights and analytics on affiliate business performance utilizing Market Research, business execution insight, business performance reporting and competitive intelligence.
Has the primary responsibility to support the affiliate ongoing efforts to build functional excellence using strategic thinking and advanced business analytics capabilities.
Provides regular insight generating recommendations for affiliate leadership teams and key business functions and manages key forecast processes.
Is a member of the CE&O team reporting to the CE&O Head.
The Customer & Market Insights (CMI) Sr. Manager is responsible for the market situation analysis that informs business decisions :
Gathers and generates insights from the market place converting them on actionable issues to be shared with the cross-functional brand teams
Develops and oversees all the company forecasting activities inputting into strategic planning process
Understands market trends, competitive situation in the market identifying threats and opportunities for the company
Ensures correct reporting capability is in place for the affiliate
The Customer & Market Insights Sr. Manager will also partner with EU CMI to develop regional projects and takes on ad-hoc managerial tasks in support of the Head of CE&O.
Insight Generation :
Designs and implements the therapy areas market research plan, ensuring correct insight generation along the year, aligned to strategic and operational planning processes
Analyses and creates data to correctly quantify market opportunities and threats
Supports brand teams on incorporating analytics to business decisions and ensuring market understanding
Represents Spain within the CMI EU network, ensuring it is well represented within the EU overview and that local insights are shared timely to improve regional understanding of local reality
Creates and populates patient-based forecasting models triangulating different sources of information
Develops scenarios to cover forecast sensitivities
Contributes to country story through insight gathering and visualization of opportunities for the future
Works as a link with finance, demand planning and customer services, updating demand forecast
Supports Value & Access on price negotiations scenarios
Creates performance dashboard to update in-field, brand and leadership teams
Ensures correct integration of different sources of information
Coordinates monthly report for company reporting purposes
Trains new employees on market and sales situation by therapy area
Significant previous experience in market research and / or analytics roles within the pharma industry or consultancy
o Self-autonomy to create solutions to identified issues
o Proactivity in the generation of new ideas and projects
o Ability to clearly and concisely summarize huge amount of data and information
o Influence to impact business decisions
o Strong communication skills to present to Sr. Management
University Degree in Science and / or degree in Business
Languages : Spanish & English
Strong Excel, Power Point, Work Skills. Familiarity with databases.