Senior GTM Specialist, Sponsored Display + DSP, Product Sales Specialist
Amazon
Madrid, ESP
hace 23 horas

Job summary

Amazon Advertising is dedicated to driving measurable outcomes for advertisers, agencies, and entrepreneurs. Our ad solutions including sponsored, display, video, and custom ads leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys.

If you’re interested in joining a rapidly growing team working to build a unique, world-class advertising group with a relentless focus on the customer, you’ve come to the right place.

The Product and Sales Specialist organization are the voice of the customer and the field back to the Ads Product orgs, as well as the business owners for delivering on customer outcomes through the adoption of product solutions.

This is a globally focused team that is responsible for owning interactions with each Product org, producing a stack-ranked set of Global Sales priorities, and influencing requirements, roadmap decisions and trade-offs.

They also develop and implement global GTM strategies and sales plays, both for existing capabilities and new ones (e.g.

betas, launches) in order to drive adoption and advertiser maturity.

The Regional GTM Specialists sit in region, customizing and deploying WW crafted GTM strategies based on local conditions (e.

g. product availability, advertiser and business maturity, Sales readiness, customer demand signals, etc.). These Regional GTM Specialists act as the voice of Product and Sales back to the WW GTM Specialist team, and they take the lead on launching new products within their geography.

Regional GTM Specialists specialize in building playbooks, programs and mechanisms that unlock incremental product adoption and revenue growth within their territory.

The Regional GTM Specialist in this role will focus primarily on our display products : Sponsored Product and DSP ad products for EU, but at times extend to support Sponsored Brands as well.

The GTM Specialist will develop sales packages and execute repeatable sales plays across their geography partnering with local Sales Specialists in order to solve local customer challenges.

Regional GTM Specialists also collaborate closely with Regional Marketing Managers to craft and deploy Sales and Marketing narratives.

  • Articulate the voice of the regional customer and Sales back to the global Ads Product organization through the WW GTM Specialist, to define product development priorities that help to set global and regional direction for Ad Sales go-to-market.
  • Own the regional inputs for the new centralized intake process (and escalation process) that encompasses worldwide Sales team and voice of customer input to produce a stack-ranked set of Global Sales priorities.
  • Collaborate regularly with regional Product, Sales, and Sales Specialist teams in order to influence roadmap decisions.
  • Codify final roadmaps via adjusted WW playbooks that enable regional and local scaled delivery.

  • Modify and implement WW GTM strategies and sales plays for their covered region / category, both for existing capabilities and new ones (e.g. betas, launches).
  • Publish Sales’ prioritized set of regional product priorities on an annual basis to be surfaced with the WW GTM Specialist team, and review quarterly with both regional Sales and WW GTM Specialists to evaluate trade-offs and escalations.
  • Partner with Product Marketing on regional / category Sales and Marketing narratives.
  • This job can be based in London, Munich, Paris, Milan, or Madrid.

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