Category Development Manager
Madrid, Spain
hace 6 días

Job Description :

At Diageo, we’re the custodians of a globally-recognised range of brands. With names such as Baileys, Guinness, Gordon’s and Johnnie Walker, there’s a rich history of character and iconic products to promote.

And we rely on driven, passionate commercial executives to protect the legacy of these brands and ensure their future success.

Our executives activate our one-of-a-kind portfolio and sell-in products across city centres throughout the world. It’s about being a torchbearer for our brands and making sure that great-looking and great-tasting drinks are delivered on every occasion.

What’s more, our projects offer scope and scale that few companies can match : this role alone is

responsible for the development of over 450 Diageo accounts. This makes for a fast-paced, dynamic environment where there’s always opportunities to learn and grow.

With us, character is everything. It was the launchpad of our business and it’s vital to our success today. It means bold decision-making, great standards and a restless commitment to be the best.

If you share our vision, join the team and build a brilliant career with us.

About the role

Winning at the point of purchase with customers is fundamental to brand and business growth as retailers determine how our categories and brands are present to consumers and shoppers.

Shoppers increasingly buy from a repertoire of brands and the vast majority of decision making is made at the point of purchase hence our ability to influence the point of purchase is fundamental to business growth.

The Category Strategy team will play a leading role in delivering the Adult Drink Category vision through the 9 activation plays which will define how we go to market with our customers and create a triple win for Diageo, shoppers and customers through our category, brand, innovation and portfolio marketing plans.

This team will partner with Revenue Growth Planning Shopper marketing and Customer Activation leads to develop the one commercial plan and ensure the entire commercial and category development teams are fully equipped with comprehensive selling tools , from long term category vision into sub category strategy and brand, channel and customer specific growth drivers.

  • The Category Development team will then lead the implementation of blueprints for success in the channel; partnering with customers through joint business planning to execute the Adult Drinks category strategy;
  • deploying the strategies and plans to create the triple win. This will mean developing a deep understanding of customers and partnering closely with them on joint value creation projects;
  • utilising advanced category management skills to advise customers how to maximise their revenue, margin, operational efficiency and shopper satisfaction .

    This team will establish Diageo as the must trusted and respected supplier in Spain & Portugal, recognised for their collaborative win : win approach and outstanding understanding of category, customer and shopper behaviour.

  • Establish and fully embed the Adult Drink strategy as the framework for expressing our category, brand, innovation and portfolio plans to customers in Spain & Portugal.
  • Lead customer engagement with Diageo’s category vision, strategy and plans to enable and support brilliant activation of Diageo plans
  • Establish Diageo as the go to supplier (and most trusted / respected) for category management across all strategic customers by delivering Best In Class’ Category Management to include industry leading insights delivered through unbiased recommendations in a compelling & action orientated way.
  • Establishing category management as a powerful growth engine for Diageo in Spain & Portugal.

  • Work with senior stakeholders (up to director level) in our customers’ businesses to identify opportunities to grow TBA, strategically partnering with our customers’ teams to analyse the future trends in the market & building collaborative plans focused on growth.
  • Make in outlet navigation (assortment, merchandising, pricing, promotion, display) simple and commercially focused, and in doing so, give our customers a compelling point of difference in their range.
  • Connect our internal teams across commercial, shopper marketing, activation, NRM & digital to drive tangible actions from insight that will drive the triple win for Diageo, Customer and shopper.
  • About you

  • 5+ years of relevant marketing / commercial experience
  • Existing capability to build genuine relationships built on mutual trust & respect
  • Successful management of senior stakeholders, resulting in strong and positive outcomes
  • Holistic skill set across various marketing growth drivers as well as a track record of delivering transformational business results
  • Comfort with dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment
  • Demonstrated brilliant execution to high standards
  • Deep personal accountability for great performance
  • Strong commercial and numerical acumen with attention to detail
  • Celebrating our inclusive and diverse culture is core to Diageo’s purpose of celebrating life every day everywhere . This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

    We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.

    We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

    Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location.

    Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

    Character Is Everything

    Worker Type : Regular


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