Product Marketing Manager
Tangelo Games is a leading developer and publisher of social games with a strongly engaged global community of more than 1.
5 million monthly players that enjoy playing our wide portfolio of more than 90 top-ranked titles.
But life at Tangelo is more than games! Since it was born in 2011, Tangelo has grown to be a solid company but has kept the agility, soul, and passion of a start-up while boosting a strong corporate culture based on community, commitment, challenge, and pragmatism.
Always playing as A-team.
We’re looking for a leader who will be responsible for the definition and execution of a product-centered strategy, to grow our player base and increase their engagement in our games year-over-year.
Coordinating the work of all other marketing disciplines, you will be a champion for player experience across our organization to maximize our games’ marketability and our users’ engagement.
You will work cross-functionally with a large variety of teams to amplify all growth initiatives.
Be the owner of the brands, ensuring all aspects of the games development, communications and operations are aligned with the brand promise of each game in your portfolio
Own the store presence and develop strategies to maximize our product’s marketability and virality
Build go-to-market plans and yearly marketing plans adapted to the game genres, targeted audiences and lifecycle stages
Contribute to the development of marketing creative strategies to deliver world-class creatives that drive user acquisition activity
Foster a culture of experimentation by always being a step ahead of the market
Partner with cross-functional leaders to influence how we operate our live games, identify new features and content, maximize app stores visibility and develop growth-oriented campaigns and content that our players will love
Experience +3 years marketing experience, with preference for mobile apps ideally, games
Demonstrated ability to effectively manage and execute growth and engagement initiatives
Deeply connected in the games marketing scene
Wide understanding of marketing and community strategies and channels outside of tracked marketing
Knowledge of growth marketing : paid, organic, and ASO
Ability to take a holistic approach to product strategy through consumer insights, user acquisition strategy, user life-cycle management, and brand positioning
Proven ability to partner with cross-functional leadership in Product, Finance, Creative and Business Intelligence / Data Engineering
Balance of data-driven analytical skills and creative vision
Excellent leadership, communication, interpersonal and presentation skills
Growth mindset : never satisfied with status-quo, always strive to improve and learn, encourage teams and colleagues to do the same
Competitive and flexible compensation, perks and benefits.
An annual budget of 600€ / employee for training purposes
Health Insurance Plan.
Remote work flexibility.
Flexible compensation plan. Up to 30% of your salary can be used for extra ticket restaurant, transportation or ticket guarderia
Access to the latest tools and technology as well as a chance to work with a world-class development team.
Multicultural, friendly and talented team. Learn with the best!