Digital Marketing Manager - Marketing Technology
BCG Digital Ventures
hace 5 días

We’re BCG Digital Ventures. Adventure awaits you.

We are an ever-growing global team of the world’s most remarkable entrepreneurs, designers, engineers, venture architects, product experts and investors.

Our ventures create a strategic advantage for the most important global companies.

Growth Architects at BCGDV

Growth Architects are responsible for accelerating business results across marketing, product, data and tech. They continuously seek to evolve the industry standard for growth marketing best practices, rapidly inventing transformative new strategies to deliver ambitious growth targets.

Their work spans across product, marketing, data and technology, and they drive successful growth by leveraging the symbiotic relationship that exists between them.

Through a hypothesis-driven, rapid test and learn approach, they strategize, implement, and execute go-to-market activities that ensure best in class customer acquisition, engagement and retention.

In this role you will :

  • Be developing advanced acquisition, retention and cross selling strategies for large clients leveraging 3rd party technologies
  • Partner with consulting teams to analyze client needs, prepare and give presentations, and implement solutions
  • Identify data requirements that will deliver optimal automation, targeting and personalization capabilities, working with several cross-functional teams to incorporate the data required into the marketing tools and applications
  • Provide input into multi-channel growth optimization strategy & analytics teams
  • Develop the strategy and the execution plan for both the CRM platform and the third-party distribution
  • Drive the strategy and implementation process for new Marketing Technology features, and help prototype new marketing capabilities to keep abreast with leading-edge technology in the extremely dynamic Digital Marketing space.
  • Be a forefront expert of new developments in the MarTech area, by constantly improving your skills and knowhow.
  • Define, execute, analyze, and optimize A / B and multi-variant tests
  • Define and validate core KPIs, such as cost per metrics, retention, ROI and LTV to drive the business
  • You should have :

  • 5+ years of professional experience in industry, consulting, or agency
  • Proven track record in understanding an organization's marketing technology landscape, grasping business goals, and developing a product vision
  • Advanced knowledge and hands on experience of marketing automation stacks such as Salesforce, Hubspot, Adobe, Eloqua etc
  • Experience with analytics tools like Google Analytics, Mix Panel, and Adobe Analytics
  • Previous experience optimizing large scale multi-million digital marketing campaigns
  • A passion for digital marketing and client success
  • Entrepreneurial spirit to help us shape our growth initiatives and company
  • Ability to think strategically and creatively : analyze, synthesize, recommend and take actions
  • Expert communication, presentation, and material preparation skills required
  • A passion for growth marketing and driving customer adoption
  • A proven track record of personal success and ambitious undertakings
  • Previous experience at a professional consulting company or agency highly desired
  • Familiarity with the additional marketing channels such as : SEO / ASO, SEM, DSPs, social, paid, and community / influencer development, word of mouth, email marketing, push notifications, traditional, mobile native and web, programmatic display, etc.
  • Excellent verbal and written communication skills in English (additional EU languages is a plus)
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