Senior Product Marketing Specialist
hace 1 día

The Role

Solera is looking for an Senior Product Marketing professional to join the Product Management organization and own the GTM (go-to-market) strategy for a set of products in the portfolio.

Product Marketing works cross-functionally with product managers and the marketing team to bring new products to market and enable the sales organization to successfully meet revenue objectives.

What You’ll Do

Design and execute GTM plans for designated target portfolio at global level.

Perform segmentation and targeting studies to define market opportunities and assist on investment decisions

Research buyer personas to gather insights to drive audience-centric portfolio strategies

Assist product managers to translate product features into value proposition to customers

Enforce Solera’s GTM framework helping product, marketing and sales teams to work efficiently based on common processes and tools

Lead sales enablement programs

Represent Solera in trade shows, demonstrate products and support webinar

Systematically gather, build and leverage competitors’ insights

Provide pre-sales support for early product introduction to customers at international level

What You’ll Bring

At least 10 years of experience in customer facing roles in enterprise software companies

At least 5 years of experience in product management or marketing roles

Proven track record in the design and execution of GTM strategies for new product introduction

You know how to lead products, projects and collaborate with all key players

Ability to work on matrix organization, as a leader or individual contributor.

Strong creative mind and analytical skills to identify opportunities and pain-points through research, data and customer insights

Excellent verbal and written communication skills in English

Enthusiastic character to inspire and follow

Requires a MS / BS degree in Marketing, Business Management or equivalent

It is impossible to list every requirement for, or responsibility of, any position. Similarly, we cannot identify all the skills a position may require since job responsibilities and the Company’s needs may change over time.

Therefore, the above job description is not comprehensive or exhaustive. The Company reserves the right to adjust, add to or eliminate any aspect of the above description.

The Company also retains the right to require all employees to undertake additional or different job responsibilities when necessary to meet business needs.

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