This is a fixed term contract maternity cover.
We are seeking a dynamic, driven product marketer to join our Mobile team to focus on building and executing our incentives strategy for EU5.
You will need to be able to prioritize effectively in a fast-moving environment and communicate clearly and persuasively.
This person is able to drive focus and excellence within the programs they own, with their colleagues in marketing and product management, and with colleagues across the organization.
Drive incentives strategy and execution in order to reach customer acquisition and engagement yearly goals
Streamline and help automate the process of creating and launching promotions within EU Mobile and Engagement
Implement App Store Optimization strategies to drive more mShop App sign-ins
Report and monitor campaigns performance. Identification of issues by looking at multiple data points / sources.
Test and derive insights from using different creatives in offsite campaigns
Develop cross channel strategies to amplify the reach and efficiency of our onsite campaigns
Partner cross functionally to drive innovative marketing programs that are demonstrably impactful to the business, that drive device sales, develops the category, usage and satisfaction
Experience with customer segmentation, profiling, and targeting
Experience with A / B or multivariate testing
Demonstrated ability to manage complex and highly visible projects
Proficiency with analytics tools and web traffic reporting
Proven ability to deliver results and prioritize tasks in a fast-moving, dynamic environment
Ability to conceptualize, scope, and execute projects to strict deadlines
Confident, self-motivated individual with strong, demonstrable bias for action
Proven ability to move fast in an ambiguous environment without close supervision