Position Summary :
Seattle Genetics is preparing to launch tucatinib, a highly selective tyrosine kinase inhibitor (TKI), for HER2+ metastatic breast cancer patients in Europe.
The successful candidate will work closely with the cross functional tucatinib team to lead the planning and execution of the launch in Spain.
Responsibilities associated with this role include strategic planning, launch planning, and execution of branded tactics.
Principal Responsibilities :
Lead tucatinib launch readiness efforts for Spain in close collaboration with the local cross functional team and the European commercial team
Lead the construction of revenue forecast for Tucatinib’s Business Case
Lead the annual cross functional strategic brand planning based off meaningful insights, a deep understanding of the local market dynamics, the competitive environment, and key unmet needs.
Lead the design and execution of the annual market research plan
Develop commercial tactical planning and lead execution working closely with internal and external partners
Together with Medical and Market Access lead design and execute SeaGen Spain Digital channels strategy and how this integrates with traditional channels
Adapt global and regional marketing deliverable and tactics to meet local needs
Identify and develop relationships with key stakeholders and opinion leaders
Develop an HCP engagement plan incorporating digital channels
Collaborate with the sales team to deploy and train on brand strategy, messaging, and field tactics
Report, together with Sales Director, business evolution every quarter to the management committee
Work closely with the SeaGen Europe commercial team to help guide and shape overall brand strategic decisions
Work closely with the other MKT directors from other affiliates identify further opportunities
Identify critical issues that impact the success of promotional marketing efforts
Follow up of the financial forecast and the promotional budget
Bachelor’s Degree or equivalent; MBA, Pharm.D., Ph.D. or other related graduate-level degree preferred
Minimum of 8 years pharmaceutical marketing experience, preferable in Oncology, and within a European country affiliate
Demonstrated ability to work resourcefully and with a sleeve rolled up approach
Strong analytical and strategic thinking skills
Ability to establish and strengthen relationships with key internal and external stakeholders
Proven team player and collaborator
Entrepreneurial and innovative spirit
Excellent communication and presentation skills
Savvy and innovative technically
Ability to travel approximately 20% of the time
thorough understanding of local compliance, as well as a sound ethical approach to business
Strong English and Spanish language skills
preference for :
experience in breast cancer
experience in medical or sales field positions
having led a successful launch
proven experience in digital multichannel engagement
As a leading employer in our industry, Seattle Genetics is proud to offer a competitive total compensation package as well as a comprehensive benefits program designed to support the whole lives of our employees and their families.