DIGITAL ACCOUNT MANAGER (Starcom)
Publicis Groupe
Madrid, Spain
hace 4 días

Company Description

Publicis Media companies believe in exploring new perspectives. Looking at things differently. Turning structure upside down, back to front and sideways.

Excited by what we might find.

So we think big, and we act bigger. Stay versatile and interconnected. Approach everything with an inventive spirit and rigorous mindset.

Individually we’re great. But as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges.

Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective, and deliver a new kind of ROI.

We blend data, technology and brilliant specialists to :

  • Find new opportunities for our clients
  • Scout out new opportunities
  • Grow our client business
  • Job Description

    As a Digital Account Manager you will have to apply your extensive knowledge in digital strategy and planning across all digital channels.

    Together with Planning Unit colleagues, you will define digital activation plans, measurement framework and all kind of tasks related with online media.

    Supported by Account Director and also Starcom Head of Digital, you’ll be the main contact with our clients regarding digital within the account team you will be involved.

    Building strong relationships with clients and other external partners is also an import part of this role.

    How you’d spend your day :

  • With the Account Director, being responsible for quality of strategy to clients, bringing out the best in the teams and establishing an effective relationship with customers
  • Providing strategic input across all of client’s objectives, with a specific focus on digital
  • Generating analysis of performance reports, presentations and rational to clients
  • Building productive and collaborative working relationships with internal teams, media owners and technology partners
  • Spreading the digital knowledge to the teams
  • Being constantly appraised of technology developments in tracking and targeting in order to deliver the most innovative, competitive, breakthrough and accountable possible actions
  • Consistently monitoring activation of the strategy - Modify and adapt as needed
  • Aiding to manage client expectations
  • Keeping up with the latest trends in media
  • Helping Planning Unit teams to provide inputs into media partner selection and campaign rationals
  • Qualifications

    What we’re looking for :

  • University degree related to Marketing, Advertising or Economics, or around 8-10 years of experience managing clients in digital planning
  • Good knowledge of tools like Google Trends and ComScore
  • Good communication skills, dynamic, flexible and proactive
  • Strong strategist skills
  • Leadership and people management
  • Steadfastly pushes self and others for results
  • Open to new ideas and change
  • Direct Response expertise
  • Digital media negotiation skills and experience
  • We think you’re awesome if you :

  • Are proficient in English (B2 or more)
  • Have offline media planning knowledge and heave users of Media Planning’ tools
  • Know and use all digital disciplines : Display, SEM, SEO, Affiliation, Social, Programmatic
  • Microsoft Excel high proficiency required
  • Additional requirements :

  • Acknowledge and commit to comply with our internal procedures intending to prevent bribery and corruption
  • Show special awareness and embrace our compliance culture, especially in matters related to anti-bribery and anti-corruption
  • Be a role model and lead by example complying with the Business Unit internal procedures, including those regarding the Bribery and Corruption Management Framework
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