The Role :
The Director, Brand Marketing’s primary role is to plan, develop, execute and optimize multi-channel brand strategies and plans for vaccines brands in the Spanish & Portuguese market.
This individual works closely with the global and regional brand marketing teams, internal support functions and executive leadership to manage all phases of execution for integrated multi-channel plans.
The Director also plays a key role in generating insights in order to drive ongoing optimization of brand campaigns and continual alignment of plans and strategies with brand objectives, goals and budgets.
Here’s What You’ll Do :
Be the strategic brand expert who drives Moderna’s commercial brand strategy within Spain and Portugal, with a specific focus on the Vaccines Franchise (including COVID-19, CMV, and other pipeline assets).
Developing the comprehensive and innovative annual Brand plan for Spain and Portugal that supports commercial brand positioning, brand narrative, disease awareness and thought leadership for marketed brands and pipeline assets.
Shape the key elements that define Moderna’s position as a reference in the Iberian vaccines market, working closely with the Country Manager, Spain & Portugal and the global brand teams.
Work effectively within the vaccines commercial functions, across the brands and with market access and Policy to ensure consistent strategic and tactical implementation of global and regional communication programs and initiatives to support the global commercial brand strategies.
Ensure clear engagement plans and roadmaps for key stakeholders across functions are aligned to brand strategies.
Support field (and partner) needs including brand training and best in class tactical tools for engagement with customers in face to face and remote / digital settings.
Working with the global brand team, lead Spain & Portugal implementation of core media and digital campaigns for optimal use, brand recognition, and ROI.
Provide strong project management / leadership on key communications activities and initiatives, ensuring they are completed on time with a high level of quality, in accordance with Compliance, Chief Medical Office, Legal and Regulatory requirements.
Here’s What You’ll Bring to the Table :
Bachelor’s Degree and 10+ years of experience in vaccines / pharmaceuticals brand management and / or customer facing roles.
Understanding of and strong interest in vaccines / infectious disease
Demonstrated experience using innovative digital channels and platforms for communications.
Savvy and comfortable making recommendations using different digital channels and platforms
Able to translate complex scientific information into clear, concise language, understandable by all audiences, both verbally and in writing; strong writing skills
Proven ability and hands-on experience navigating complex product communications issues
Knowledgeable in current and evolving communications tactics and channels, including utilizing communications technology such as podcasts, intranets and internal and external social networks
Thinks strategically, prioritizes effectively and delivers high-impact results
Exceptional project management experience, including managing several programs / projects simultaneously
Strong business acumen and robust understanding of regulatory requirements as they relate to marketing programs and initiatives
Collaborative leadership skills to influence without authority and work effectively with senior leadership
Ability to take initiative and work independently and is comfortable with ambiguity
Effectively negotiates and collaborates with stakeholders; demonstrates the ability to resolve conflict in a constructive manner
Strong and respectful interpersonal and partnering skills, and the ability to build meaningful and sustainable relationships at all levels and functions of the organization
A dynamic and positive team player with excellent organizational, influencing, presentation and written communications skills
Solution-oriented, demonstrates quick analysis, thoughtful and ethical judgment, and rapid response on corporate reputational topics and issues, including ability to convincingly articulate the company’s position internally and externally
Pragmatic and willing to drive and support change
Ability to seek diverse input from multiple constituents and stakeholders to drive decisions and innovative solutions
Moderna offers personalized benefit programs and well-being resources as unique as our global workforce so employees can do their best work.
We recognize and appreciate your diverse needs and interests and do our best to support you at work and at home with :
The benefits offered may vary depending on the nature of your employment with Moderna and the country where you work.