Head of Paid Media
Madrid, Spain
hace 3 días

Head of Paid Media - Social Media

Job brief

In the Director, Paid Social Strategist role, you’ll assist major clients in the planning and operations of large scale social media campaigns .

This is a role you’ll partner with the client and other agencies to ensure social and cross-channel media campaigns are effectively executed.

Our ideal candidate is a fast and flexible go-getter who jumps on new opportunities, with a natural aptitude for collaboration.

Sound like you? Let’s get acquainted!

Responsibilities :

  • Be the primary point of contact for the client on social media campaign strategy & execution.
  • Manage a cross functional team
  • Understand brand guidelines and client direction
  • Assist with quarterly media planning and media strategy
  • Assist Paid Media Managers in brainstorming, problem-solving and hypothesis generation for A / B and innovation testing of offline and online media
  • Coordinate with external partners for media buying and execution.
  • Assigning and confirming KPI goals with support from the client
  • Surface challenges or roadblocks and work with client teams to resolve
  • Maintain expertise on paid media as well as client’s finance, legal and brand safety policies
  • Ensure tracking and reporting is set up correctly and standardized.
  • Ensure document key information properly
  • Ensure knowledge of and compliance to client’s paid media guidelines
  • Providing a point of contact for any finance and budgeting related issues
  • Ensure standardized onboarding of new paid media managers
  • Prioritize and juggle projects as necessary
  • Campaign Management & Execution %

  • Supervise RFP creation and review of social partners, proposal analyses, and partner negotiations
  • Oversee junior team campaign buying from set-up to keyword selection through to targeting buckets, optimization, and pacing / reporting;
  • implement QA processes

  • Guide planner in campaign set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign
  • Ensure all trafficking and site tagging is accurate by junior team members
  • Social Media Strategy %

  • Lead strategic social plan development in tandem with the Digital & Business Solutions teams
  • Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendations in order to deeply understand the role marketplace media plays in larger media objectives
  • Partner closely with other Horizon Next teams (Business Solutions, Investment, etc.), building cross team relationships and incorporating relevant extensions
  • Drive team brainstorms to kick off plan and consideration set development
  • Develop POVs around relevant trends, tools, and emerging opportunities within paid social media
  • Own creation and development of media specific documents such as media plans, objectives and strategies decks, and other related functions
  • Reporting & Analysis %

  • Maintain oversight of junior team member’s data analysis and corresponding client feedback to provide recommendations and optimizations
  • Actively drive optimization strategies, proactively communicating challenges and opportunities to both internal teams and clients
  • Parse through large datasets to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications
  • Lead in development of processes with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts
  • Oversee aggregation of data for dashboards / Excel trackers, as needed by account, ensuring accuracy and validity of data shown
  • Determine set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign
  • Relationship Management %

  • Own relationships with key partners during planning process, including Partners, Creative Agencies and Business Solutions team
  • Take initiative in building relationships with other Horizon Next departments, i.e. Business Solutions, Traffic, Operations
  • Apply knowledge of current / previous clients’ specific business and industry to enhance and further relationships
  • Effectively build trust and establish positive relationships with clients
  • Collaborate with Associate Director and Director to identify problems and recommend solutions
  • Team Management & Supervision %

  • Manage and develop junior team member(s), creating growth plans and providing clear career goals
  • Manage performance reviews, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are taken
  • Provide education and training on best practices, media principals, and industry at large
  • Participate in interview process for junior team members roles
  • Guide team in setting goals and project tasks and timelines, ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall team success
  • Requirements :

  • 8+ years of experience in a client-facing social marketing strategy role.
  • Hands on experience with digital marketing (Google Ads, Display, Facebook, etc)
  • Experience with offline media buying a plus
  • Superior project timeline development and management skills
  • Seasoned at managing multiple complex projects simultaneously
  • Ability to work in a fast-paced environment
  • A knack for unravelling complex problems and processes in an easy to understand way
  • Able to maintain excellent written and verbal communication with all parties
  • High energy and go getter attitude; comfortable working autonomously
  • Proficient in Google docs, slides, sheets or equivalent (e.g., Word, PowerPoint, Excel)
  • Comfortable presenting to stakeholders and dealing with ambiguity
  • Able to work as well independently as within a team
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