Category Development Manager, On Trade ( Barcelona, Spain)
Bacardi
Barcelona,Spain,
hace 5 días

About the role

Your Opportunity In this role you will be accountable to fully manage all On-Trade related programs and execute them focusing in the Spanish market.

Your ability to manage multiple projects at any given time will be key, as will be your comfort in working seamlessly within the matrix, in particular with the Brand teams and Commercial teams.

  • You will build and develop best in class Category development capabilities at a Country level that will enable us to win in the marketplace.
  • You will responsible for applying the Where to Play and How to win category growth framework in your Country ensuring it informs our channel strategies and plans through the IAP (Integrated Activity Planning) process.
  • You will ensure that your Country organization has the insights to build Channel and Purchaser propositions that win customer support for our growth plans and unlock incremental value for the Customer and Bacardi
  • You will apply the global framework and capabilities to build Purchaser Marketing programs that drive profit and value share.
  • You will be the local expert on Purchasers across the On-Trade and how their needs and decisions shape category choice and brand choice across channel segments.
  • You will use this knowledge to inform Cluster so that we gain competitive advantage in converting consideration to purchase.

    You will partner with Cluster teams to prioritize insight needs

    In this role, you will primarily be based in the Local office where you will be working with multi-functional team colleagues.

    However, you will be part of the broader Category Development Community across Europe and as such there will be some travel to other markets or to the Cluster Head Office for the purposes of inspiration, input and alignment.

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