AliExpress Category Manager(SP, HA, Sport, Auto, Home, CE, Office Virtual business) Madrid
Alibaba Group Holding Limited
Madrid, Spain
hace 2 días

Job Description

  • APPLY WITH ENGLISH CV PLEASE!1. Business planning : create category development and operation annual plan, that built according to the characteristics of the local market, promote the implementation of various planning tasks, ensure that the business goals are achieved;
  • 2. Merchant operation : classify and analyze merchant data, formulate different operation strategies and plans according to different classification / layer merchants, and build up the growth of different merchants.

    Single store operation overview, timely discovering and solving problems.3. Promotion and sales : coloboration with internal / external team, driving sales of managed category.

  • 4. Commodity operation : analyze the user's demand for commodities, enrich the market supply, and formulate the annual product promotion rhythm according to the season and life cycle of commodities;
  • 5. Marketing activities : the formulation and implementation of the industry's annual marketing plan, including category, single brand, and single product marketing, through the integration of market resources, explore innovative marketing models based on the industry's mind, and promoting non-standard industries through marketing merchant merchandise shipping efficiency;
  • 6. Project management : can quickly carry out business innovation integrated projects according to the actual situation of the local business circle in Spain and consumer needs.

    Multiple projects are managed in parallel, building clear business structure, ensure internal and external partners succesfull coloboration and resources, ensure results are obtained according to time.

    This position is responsible for the overall research and analysis of the platform and industry, including the situation of industry users, merchants, shops, commodities, competitors, etc.

    and timely adjustment of operating strategies according to market and industry conditions. 1 业务规划 制定符合本地市场特性的行业运营年度规划 推动规划各项工作落地执行 合理拆解目标 确保业务目标达成 2 商家运营 根据商家数据进行分类 / 分层管理 根据不同分类 / 分层商家制定不同的运营策略及计划 最终形成不同商家成长的土壤 大客户单店专业运营诊断 及时发现问题并解决问题 3 品牌招商 针对知名缺失品牌进行反向招商 洽谈合作 邀请入驻 跟进入驻流程 4 商品运营 分析用户对商品的需求 丰富市场供给 并根据商品的季节性特征及生命周期等 制定全年商品推广节奏 5 营销活动 行业全年营销计划制定及执行 包含品类 单品牌 单商品等营销 通过市场资源整合 优秀方案制定 探索基于行业心智的创新营销模式 通过营销提升非标类行业商家商品出货效率 6 项目管理 能根据西班牙本地行业商圈实际情况和消费者需求快速进行业务创新 多个项目平行管理 搭建清晰的业务架构 寻找内外部合作伙伴和资源 确保按照时间节点拿结果 本岗位负责该平台和行业的整体研究与分析 包括行业用户 商家 店铺 商品 竞争对手等情况 并根据市场及行业情况及时调整运营策略

    Job requirements

  • 1. Full-time undergraduate degree or above, more than 5 years of relevant industry operation experience and platform operation experience, familiar with brand online and offline channels and operation business model, familiar with e-commerce platform operation, overseas background, cross-border business operation experience is preferred;
  • 2. Familiar with the industry market, have a deep understanding of brand operation, and have a keen insight and analysis of online and offline market conditions and consumers;
  • 3. Capable of marketing planning, organization coordination and resource integration, good communication skills and teamwork spirit;
  • 4. Strong ability in data processing and analysis;5. Rich experience in business cooperation and negotiation, rich experience in purchasing, selling and storing commodities and supply chain management;
  • excellent experience in innovative project management and marketing are preferred;6. Ability to communicate in fluent business English.

    1 全日制本科及以上学历 5年以上相关行业运营经验及平台运营经验 熟悉品牌线上线下渠道及运营业务模式 熟悉电商平台运营 海外背景 跨境业务运营经验优先 2 熟悉行业市场 对品牌运作有深入了解 对线上线下市场行情以及消费者有敏锐的洞察和分析力 3 具备营销策划 组织协调及资源整合能力 良好的沟通能力及团队合作精神 4 有较强的数据处理和分析能力 5 有丰富的商务合作和谈判经验 有丰富的进销存商品和供应链管理经验 有卓越的创新项目管理经验和营销经验优先 6 具备流利商务英文沟通能力

    五年以上

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