Marketing Manager Spain
hace 2 días

Your opportunity

As Marketing Manager Spain, you are a member of the Global Asset Management Marketing team and report to the Head of Marketing AM (based in Zürich).

Based in Madrid, you will work in close collaboration with the Spanish sales teams. You will support the development of our brand recognition in the country as well as develop and implement the Spanish marketing strategy across all client segments.

Your main areas of responsibility are :

  • Planning & Local Marketing Oversight
  • Based on a developing a deep understanding of client segments and the needs of the sales teams, developing a yearly integrated marketing plan to deliver against business requirements in the country.

    Further enhancing the AM Customer Experience over all touch points (focus digital channels)

    Managing marketing budget for Spain and tracking engagement throughout the year.

    Applying consistently the brand management of the Asset Management division in Spain in line with Vontobel’s branding strategy and CD / CI guidelines

  • Local implementation of global campaigns to maximize impact
  • Planning & delivery of global campaigns across the marketing mix in Spain.

    Being a true partner to the sales organization and an integral part of all distribution initiatives.

  • Owning and delivering all local marketing initiatives, throughout the marketing mix
  • Planning and execution of client events & sponsored conferences, advertising initiatives and local adaptations of global marketing documents, E-mailing / Social posting related to Spanish specific initiatives, review of Spanish translated content.

    Developing and supporting co-marketing initiatives together with distribution partners.Measuring and reporting on the success of marketing initiatives with objective to provide marketing intelligence and suggestions for improving effectiveness of marketing programs.

  • Participation in global marketing projects and close cooperation / coordination with other European Marketing Managers
  • You bring

  • University degree in business, marketing or communication combined with understanding of the financial services, knowledge of the investment product sales processes, good understanding of institutional and wholesale client requirements are preferred
  • 7+ years of experience in marketing and communication in Spain- preferably in an global Asset Management firm
  • High affinity to digital marketing disciplines, tools and data & analytics
  • Entrepreneurial mind set, rationale problem solver with high customer and service orientation
  • You are

  • A hands-on person and are able to multi-task across several marketing projects-
  • Working self-sufficiently, ability to effectively communicate with multiple internal and external stakeholders- team work spirit required
  • Spanish native level speaker, fluent in English
  • Proficient with Salesforce Marketing cloud is a plus
  • Bianca Opitz is looking forward to receive and review your application.

    Please apply via our career portal. For this position, please note that we do not consider applications from recruitment agencies.

    If you have any question you can contact us through our .

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