Innovation Marketing Manager
hace 5 días

Are you a good rebel? Our client is leading a revolution in the food industry and we are proud of helping them in doing so.

In Heura they are food activists and they want to take out animals from the food equation. They believe technology brings us the chance to build a food system that solves our current challenges and answers to our values.

Would you like to join them in the pursue of their mission?

As an Innovation Marketing Manager your main duty will be to accelerate Heura’s growth by identifying, shaping and prioritizing Innovation Opportunities for the brand, both on product and packaging Innovation, and to ensure we develop winning proposals.

Your challenge :

  • Ensure the development of winning proposals. Work close to R&D and Ops to develop the right product development briefing and assessment being consumer centric.
  • Understand the competitive landscape, consumer drivers & barriers, and Heura positioning, to ensure innovation briefings are complete, connected to consumer mindset, consistent and spot on.

    Work with R&D on defining action standards, bench and research agile methodologies.

  • Design Successful launching in coordination with Sales, Comms, and PMO, define the marketing mix to make new products / packs successful in the market : Connect concept, price, resources, comms support plan, adaptation to markets, first reactions reading, etc
  • Map Innovation Opportunities. Identifying biggest Innovation opportunities across markets, channels and formats, reading market information and collecting inputs from different stakeholders.
  • Establish criteria to seize the opportunity and evaluate the effort in order to build an ABC ranking in coordination with the PMO.

  • Recommend an Innovation Route Map. Establish priorities and timings to align an Innovation Route Map. Consider opportunities dimension vs R&D and Commercial capabilities to develop and successfully launch.
  • Build an Innovation calendar that makes Heura the most dynamic and innovative brand, capturing opportunities to grow the business and making a social and environmental impact.

  • Be a team player. Also expected as part of your responsibilities. Work as a team player, connect with people in other departments to join forces and learn together.
  • Live the Heura values as part of your role profile.

    You will rock at this role if :

  • More than anything else, you care about the mission, and you see it as a personal problem to be solved professionally.
  • You have 3+ years of experience in Marketing Innovation roles in FMCG, ideally in the food industry. You have been in Project Management, Marketing or Trade Marketing roles in FMCG for 2+ years.
  • The FMCG Model has no secrets for you; you are market oriented understanding the consumer and channel dynamics in different marketsYou are a project manager;
  • you have expertise working with Apps and technologies to improve coordination.

  • You are a strategic thinker; drawing the big picture and building solid recommendations and at the same time, able to work on detailed plans
  • You love being an activator, making things happen and bringing great leadership skills to push key projects in order to drive targeted results.
  • You thrive in an ever-changing structure and show flexibility and willingness to share your curiosity and an innovative way of thinking
  • You speak English fluently.
  • Heura Life benefits

    To make this world a better place is hard work, so they support their Dream Team with :

  • Limitless professional development at Europe’s fastest-growing company in its category
  • Culture of freedom, responsibility, and radical honesty
  • An entrepreneurial environment that encourages innovation
  • Unlimited holidays
  • Flexible working environment
  • Private Health Insurance
  • Cool perks such as fresh fruit and healthy snacks
  • Discounted gym memberships
  • Discounts on Heura’s products
  • After-work gatherings every month and other cool company events
  • If you see yourself succeeding in this role and meet the key requirements, we would love to meet you!

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