Creative Content Manager - Beefeater (Spain)
hace 10 horas

Job purpose

  • Develop superior creative content for the Drive Market as well as lookalike markets
  • Enhance consumer centricity fueling creative development with strong cultural insights gathered locally
  • Ensure global brand consistency and adhere to high brand standards & guidelines
  • Accountabilities

    1-Collect brand strategy and guidelines for creative content development from central Brand Teams in BrandCo

    2-Gather requirements from Market Activation Managers (within BrandCo) and local marketers (within Market Co) regarding creative content needs and local consumer insights

    3-Develop local creative assets based on global brand strategy and global big idea / CEP (Consumer Engagement Platform).

    Those assets can include :

  • Local ATL Campaign (all media) The Spirit of London / Respect campaign
  • Key digital assets
  • Strategic Limited editions (i.e. directly related to the Brand’s big idea) and related assets
  • Innovation launch assets for specific launch
  • NB : Big idea, terroir-specific visual assets, global sponsorship content, global brand pages, global app & end of year innovation are handled by Brand Team in BrandCo HQ

    4-Share creative brief guidelines with local marketing teams for other creative assets (e.g. : BTL, L3F)

    5-Manage relationship with creative agencies and partners (incl. cost control / A&P management) : global agency and / or its local affiliate, local specialist agencies, local contact of global partner or local partners, etc

    6-Liaise back with Brand Teams in BrandCo HQ to ensure developments are on-brand and on-strategy

    7-Share content created with Drive market teams and with Market Activation Managers for broadcast

    8-Animate brand marketing community within the cluster to create synergies and increase consistency : content sharing, consumer activation best practices.

    Challenges of the job

  • Understand creativity and how creative teams work
  • Be sufficiently local consumer savvy to get buy in from local marketers and avoid duplication of tasks
  • Be a strong collaborator as a pivotal role between the BrandCo which provides the global Brand strategy and the local marketing teams
  • Job Requirements

    Academic & Professional experience required

  • Degree : Master degree in marketing
  • Professional experience 7-10 years in marketing FMCG / drinks industry with experience in both local and global roles,
  • Strong experience in developing global and / or local creative campaigns
  • Successful creative execution track record preferably lifestyle or luxury brands
  • Strong experience in leading creative development with multiple stakeholders, including agencies
  • Experience working in the drive market culture, with strong understanding of wine & spirits category
  • Local language fluent proficiency : Spanish and English
  • Marketing functional skillset

  • Creativity (Leading edge)
  • Insights into Action (Leading edge)
  • Digital Acumen (Leading edge)
  • Project Management (Mastery)
  • Influencing & Partnering (Mastery)
  • Brand portfolio & strategy (Mastery)
  • Innovation (Mastery)
  • Leadership Attributes & Competencies

    The 9 competencies in bold below are mission critical for this role to drive Pernod Ricard’s marketing transformation. Recommendation is that a candidate to be retained for this position should rate at least Capable on 6 of these 9 capabilities.

    A professional development plan will be required for all other 3 capabilities to increase the level of proficiency.

  • Courage (in the Bold & Agile attribute)
  • Nimble learning (in the Bold and Agile attribute)
  • Customer Focus (in the Consumer centric attribute)
  • Cultivates Innovation (in the Consumer centric attribute)
  • Tech Savvy (in the Consumer centric attribute)
  • Drives results (in the Deliver through collaboration attribute)
  • Collaborates (in the Deliver through collaboration attribute)
  • Plans and aligns (in the Deliver through collaboration attribute)
  • Instills trust (in the Open & Authentic attribute)
  • Local contract

    Job Posting End Date :

    Target Hire Date : 2020-10-01-07 : 00

    2020-10-01-07 : 00

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