Country General Manager
The Walt Disney Company
Madrid, Spain
hace 3 días


Translate, localize and execute franchise strategies, delivering both franchise and Line of Business (LOB) targets in key retailers in Spain and Portugal

Define and socialize the demand creation plan with the regional teams to ensure all possible opportunities are delivered upon

Create a meaningful channel strategy, wherever possible aligning and leading local licensee franchise and Line of Business plans to optimize the shopper opportunity

Create retail strategies through an in-depth understanding of their needs

Wherever possible create joint business plans with retailers to track success

Create and execute the shopper marketing plan and calendar with key retailers


Responsible for setting retail and channel goals, allocating resources and driving execution, for the local retail and shopper marketing teams

Lead, engage and motivate the local retail and shopper marketing teams through defining ambitious but achievable goals

Act as the lead CPC executive in TWDC local meetings, ensuring the voice of CPC is heard locally and synergy opportunities are delivered

Employ and engage world class talent, putting TWDC on the map as an organisation that is diverse, energetic, creative, supportive, commercial and competitive

Category Management

Define, develop and execute a comprehensive franchise-first business plan

Align category specific strategies and business plans with the overall territory plan

Sales Targets, Plans and Budgets

Work closely with the category / franchise regional leads to agree annual growth targets by key retail and licensee account, ensuring financial goals are achieved

Maximize sales opportunities for all lines of business, licensees and promotional partners

Work closely with Advertising Sales to drive and implement successful programmes at retail

Deliver strategic marketing initiatives that maximise revenues and support key franchises on the marketing calendar

In close partnership with regional marketing group, manage the shopper marketing budget locally

Public Relations

Support the communications teams to proactively promote all local activity to promote franchise initiatives at retail and more broadly across the market

Lead product PR to local business, trade and consumer press, enhancing and protecting the reputation of TWDC and CPC

Support the creation of consumer events as appropriate and work with licenses to capitalise on their events and communications

Franchise Management

Support the regional franchise leads in the local execution of the franchise strategy, working closely with regional marketing teams to optimise franchise events at retail

Lead all local franchise communication to licensees and retailers

Lead the Licensing and Retail Showcase presentations in the local market

Finance - Operations - Legal

Responsibility for the country product franchise and line of business P&L

Financial responsibility : strategic plan, forecast cycle, AOP, margin management, cost management

In conjunction with country requirements, legal responsibility for signature of local licensing and promotional agreements and dealing with legal issues in territory

Basic Qualifications : Degree educated

Degree educated

MBA an asset, but not a requirement

Proven track record in sales, marketing and retail

In-depth knowledge of licensing

Strong relationships with retailers (Spain and Portugal)

Significant leadership and team management experience

Blend of strategic and operational skills

Multi-national experience / understanding (preferably across Europe)

Experience in business partnering with the most senior business leaders

Strong external network across the profession / industry

Experience of working in a matrix organization

Track record of consistently hitting / over delivering fiscal targets

Fluent Spanish and English

About Parks, Experiences and Products :

The Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-

  • rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps;
  • the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

    About The Walt Disney Company :

    The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments : media networks, parks and resorts, studio entertainment, consumer products and interactive media.

    From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-

    class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe.

    With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

    This position is with The Walt Disney Company Ltd., which is part of a business segment we call Parks, Experiences and Products.

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