Manager, International Insights
Beam Suntory Inc
Madrid, ES
hace 1 día

What makes this a great opportunity?

Reporting into the International Insights Director and working closely with the Senior Insights Manager - International, based within the wider Global Insights Team, this role works closely with the regional and local Marketing & Insights teams, International Strategy team, International Innovation team, regional Commercial teams, Center of Excellence (on / off-trade) and our distributor partners.

You will be responsible for providing actionable insight, which shapes brand, consumer, shopper and channel strategies for our premium portfolio.

You will become a trusted and respected provider of consumer, category and shopper insights across several markets in the International region (focus on EMEA and South America).

This individual has the opportunity to be a key part of driving and shaping our business in a highly attractive and growing category and on amazing brands.

You will build a strong network across the organization, from insights, innovation to marketing and commercial / sales, and work closely together with cross-functional counterparts globally.

The role provides the opportunity to make a big impact within a short period of time alongside progression opportunities within the broader Global Insight community

Role Responsibilities

  • Partner with regional or local brand marketing or commercial teams to ensure BSI brand strategies, activities and programs are grounded in consumer insight and champion the consumer in all that you do
  • Championing the International Insight team both within the Marketing and Global Insight community
  • Advise markets without their own insights resource - support them during the brand planning process and when rolling out consumer insight studies
  • Lead qualitative and quantitative research projects throughout all stages including design, execution, analysis, and recommendation
  • Run learnings and training sessions to improve the consumer insights knowledge in the regional and local teams and help to transfer insights into strategic actions
  • Take over local / regional responsibilities for Global projects like brand health tracking, demand space or shopper studies
  • Lead ad hoc consumer projects with focus on the International region
  • Build a strong internal network across markets and functions
  • Be part of the Global Insights team and act as local / regional represent of the International region
  • Build and lead successful working relationships with external agencies, and a strong understanding of the tools / services available
  • Work with the International Insights Director to develop clear learning plans for the region
  • Qualifications & Experience

    Skills

  • Team player and affinity to work in a multi-culture environment and in a fast paced, unstructured entrepreneurial environment
  • Cultural curiosity and sensitivity a desire to learn more about different markets and consumers
  • Works effectively with cross functional teams, agencies, and suppliers
  • Able to work with ambiguity in a developing function
  • High level of accountability, flexibility, and self-direction to work autonomously
  • Excellent written and verbal communication skills in English
  • Manage multiple projects simultaneously and complete projects in a timely manner
  • High levels of organizational skill and excellent attention to detail
  • Strong communication and presentation skills
  • Analytical and strategic mindset and ability to draw conclusions and extract meaningful insights from data
  • A genuine interest in the AlcBev sector
  • Ideally - experience with range of research methodologies or a clear interest in developing methodological breadth - concept testing, advertising, vis-id / packaging, positioning, consumer segmentation / demand spaces etc.
  • Experience with syndicated sources (e.g. Nielsen, IRI, Panel data, MRI etc.) and ability to generate category or brand insights and to form recommendations
  • Qualifications & Experience

  • Relevant Bachelor’s degree required Master’s degree a plus
  • 5+ years of experience
  • Industry experience in AlcBev is a plus, CPG experience a must
  • Openness to agency-side candidates, depending on relevant experience (e.g. has worked mainly on AlcBev accounts across different methodologies)
  • At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected.

    Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law.

    All recruitment and hiring decisions are based on an applicant’s skills and experience.

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