Summary of Role : Cognizant is fast-growing in South Europe, working with local clients and delivering services to clients across Europe.
The role as Field Marketing Manager is offering a potential to grow with our business in Spain, Italy and Portugal. Cognizant Field Marketing is responsible for setting the strategic vision, management and execution of Field Marketing programmes in very close collaboration with Cognizant Corporate Marketing;
accountable for Advertising and Brand and Corporate Communications responsible for PR and AR. Key objectives 1. Image & Brand Awareness enhance the external perception of Cognizant the value proposition, offerings and points of competitive differentiation with specific focus on Digital Business and Transformation.
Experience of brand building across various Horizontal services would be necessary. 2. Market & Client Development manage and deliver a number of Client Centric Marketing (CCM) campaigns & develop underpenetrated segments of the Spanish markets and executive target groups.
3. Lead Generation build a localized lead management process from creation, validation, and qualification to follow-up with a proven understanding of lead generation in using Marketing Automation tools and platforms.
4. Sales Support work with the Client Partners, Sales Leads, Horizontal service leads and the regional Field Marketing Manager (FMM) on securing the major Must Win Deals in Spain and, when applicable, the Southern region.
During the RFP processes, develop competitively differentiated win strategies and bring the best of Cognizant to the proposal process. Key Responsibilities :
Identify, create and drive campaigns and programs in Spain, Portugal and Italy which reflects the business plan and the opportunities identified by sales.
Drive integrated campaigns and programs through marketing automation tools and platforms in the Spanish market and, in collaboration with the European marketing team, when applicable.
Act as the marketing focal point, developing and managing internal communications on marketing for the geography, to include sales activity, service updates, best practices and news on wins across the various service areas.
Create and develop specific marketing collateral and ensure a localised content pipeline e.g. industry speeches, presentations, battlecards, fact sheets, videos, credentials, thought leadership and PoVs and externally approved credentials and references to secure the sale.
Manage agency and contractor resources and third party service providers e.g. approved agencies, designers, writers, media / PR, telemarketing agencies.
Define and track metrics to assess effectiveness of all Field Marketing programmes and initiatives.
Plan and manage investment and budget items. Ensure a measurable Marketing ROI.
Ensure the integrity and adherence to data privacy laws for client databases and the input of data.
Ensure that all global marketing policies and procedures are followed. Work Experience required
10 years’ experience in marketing.
Minimum 2 years’ experience in professional services - b2b marketing and business development across the various Horizontal services space in Spain.
Must have experience of marketing automation and integrated marketing programs and campaigns.
Must have proven experience in the Information Technology space. Ideally with a leading industry player where the roles of the individual covers Iberia and Italy.
General Field Marketing Knowledge and Skill Requirements :
Strong business acumen and knowledge of Cognizant’s areas of business and overall business strategy.
Experience of marketing automation and integrated marketing.
Understanding and skills in strategic Field Marketing and industry expertise is vital.
Understanding and ability to apply marketing concepts, branding and message development skills.
Global perspective and understanding of business marketplace.
Strong project management skills.
Budget management and financial reporting skills.
Passion for well-executed deliverables in support of Cognizant business strategy. Employee Status : Full Time Employee Shift : Day Job Travel : No Job Posting : Jan 09 2019 About Cognizant Cognizant (Nasdaq-
100 : CTSH) is one of the world's leading professional services companies, transforming clients' business, operating and technology models for the digital era. Our unique