About the RoleThe TENA Retail Senior brand manager is responsible for the success of the TENA brand in Spain through the Retail channel.
Reporting to the regional Marketing Manager, he / she interacts with the local sales and customer marketing organization to design and implement the brand activities in line with the global and regional guidelines.
We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace.
We're always looking for ways to improve our products and ourselves. If this is you, we'd love to talk. What You Will DoIdentify and execute the yearly TENA Retail marketing plan, including product launches / Below The Line / Above the Line communication through working with local Sales and Customer marketing team, the digital marketing manager and directly managing media and communication agencies.
Collect, compile, verify and analyze data on market trends, consumer behavior, and main competitor activities to monitor the performance of the brand and identify market opportunities.
Lead local TENA Retail Business reviews and act as a first brand representative in the CG local management team.Align plans with TENA HC Spain team.
Support S&M team on demand.Contribute to TENA Retail Europe marketing team bringing the local experience & insights.Own the yearly marketing budget (Advertising&Promotion)Who You AreUniversity degree in Marketing or Business Administration4+ years Marketing / Trade-Marketing.
Sales experience is a plus.Good knowledge of FMCG Marketing mix and understanding of international Retail environment.Ability to interact with senior managementAnalytic, Proactive, extrovert behaviour, good presentation skills.
Ability to give feedback, manage and lead agenciesFluent in Spanish / EnglishWhat We Can Offer YouAt Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.
Collaborative and Caring Culture Empowerment & Engaged People Work with Impact and A Powerful Purpose Individual Learning & Career Growth Health & Safety Priority Sustainable Value Together Innovation Sustainable Working Life Total RewardEssity is an equal opportunity employer.
All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs.
We do not discriminate on the basis of race, color, religion, age, physical or mental disability, pregnancy, sexual orientation.
We seek to recruit, develop and retain the most talented people from a diverse candidate pool.#LI-AO1Together, we are improving lives, every day.
Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place.
With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.
Application End Date : 06 jun. 2020Full time