UX, conversion rate optimization, A / B testing; Email marketing; Paid Media,
g., managing customer data, segmentation, and driving personalization of owned channels)
You’ll work with McKinsey Digital based in Madrid. McKinsey Digital brings together the best of firm's digital capabilities to help our clients use digital technology to transform their businesses.
As part of this group, you’ll join a global team working on the modernization of the marketing technology and data stack, advanced measurement and analytics, and the intersection of technology and the marketing operating model.
You’ll typically work on projects across all industries and will be fully integrated with the rest of our global firm. You’ll work with colleagues from across the firm to help our clients deliver breakthrough experiences to unlock value in new ways driven by data and technology.
You’ll also have the opportunity to plug into exciting large scale marketing and digital transformations.
Our office culture is casual, fun and social, with an emphasis on education and innovation. We have the freedom to try new ideas, experiment and are expected to be constantly learning and growing.
There is also a strong emphasis on mentoring others in the group, enabling them to grow and learn.
You will provide a distinctive level of subject matter expertise on how to architect and deliver marketing technology and data strategies that accelerate customer acquisition and customer value by increasing customer engagement and personalization.
You’ll have the opportunity to work directly with consulting teams to conduct assessments of client capabilities and performance, playing a significant role in team problem solving through the findings and insights from diagnostics and assessments.
Additionally, you will drive the strategy and solution development for specific components of the tech stack, and you’ll guide clients on technology solution choices, selection criteria and vendor trade-offs.
You will also contribute to defining the implications to the client operating model, new roles and org implications, and define operating processes.