SEO Senior Specialist - Western Europe (Remote/ Hybrid)
Avon
Madrid, Spain
hace 1 día

Permanent

What you'll be doing :

Lead SEO execution across WE markets. Working with our agency partner to deliver best in class SEO execution including strategy, technical optimisation, and ensuring key avon teams are aware of SEO impacts within BAU activity.

This role will advocate for all key SEO best practices’ across Western Europe markets. Working with global and local teams to ensure excellent execution and in-line with our business objectives.

Key responsibilities :

Strategy Execution

  • Work with Paid Media and Search Manager WE to execute the defined SEO strategy across core WE markets.
  • Define the deliverables within the strategy to land technical roadmap across channels, and align with content manager to ensure execution of content strategy
  • Understand commercial benefits of SEO strategy and their priority within the broader eCommerce strategy
  • Own end to end reporting of core strategy defining key KPIs and metrics for success
  • Own brand / non brand delivery of SEO performance, with a view to growing non brand execution
  • Training and Support

  • Build relationship with internal trading and content team to ensure SEO best practice is a central part of their execution
  • Define training plan for SEO optimisation across teams
  • Educate content and copy teams on use of SEO tools in driving content production
  • Technical Execution

  • Work with WE product owners and development team to ensure that all SEO requirements are understood and prioritised for development and testing of new development
  • Work with 3rd party agency to understand and prioritise SEO development required to drive performance
  • SEO point of contact on all new content creation
  • Reporting and Data

  • Monitoring and reporting on SEO performance vs target
  • Reporting on performance of new SEO developments vs. expectation
  • Weekly and Monthly reporting on SEO performance vs target
  • We'd love you to have :

    Work Experience

  • 3 years experience in a similar role
  • Experience of working to tight deadlines / schedules with cross-functional departments.
  • Evidence of an analytical background
  • Excellent grasp of English, both written and oral
  • Experience in busy office environment
  • Education

  • Degree experience or equivalent experience in similar role
  • Skills & Competencies (required)

  • Advanced Excel & industry standard SEO tools (e.g. Google Search Console, ScreamingFrog etc.)
  • Understanding requirements of many different markets and being able to prioritise accordingly
  • Experience working within development sprints and with development teams
  • Experience working with analytics tools such as GA360
  • Understanding of basic programming skills (html)
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