Senior Performance Marketing Manager (ES & IT)
Cazoo
Barcelona
hace 6 horas

About Cazoo :

Our mission is to transform the car buying experience across the UK and Europe by providing better selection, flexibility, transparency, convenience and peace of mind.

Our aim is to make getting your next car no different to ordering any other product online today, where consumers can simply and seamlessly purchase, finance or subscribe to a car entirely online for delivery or collection in as little as 72 hours.

Cazoo was founded in 2018 by serial entrepreneur Alex Chesterman OBE, has a highly experienced management team and is backed by some of the leading global technology investors.

Job Summary :

We're looking for an exceptional Senior Performance Marketing Manager to join our fast-growing team at Cazoo. Our mission is to transform the car buying experience across the UK and Europe.

We make getting your next car no different to buying any other product online today by giving consumers the ability to seamlessly purchase, finance or subscribe to a car entirely online.

You will be responsible for helping to develop and implement our Performance Marketing strategy across Paid Search, Paid Social, Display and Aggregators in Italy and Spain.

Reporting into the Head of Performance Marketing, you will be helping to grow Cazoo across Europe in line with the business targets.

This diverse role in a fast-paced working environment will require you to be adaptable, learn fast and be proactive in helping your team-mates wherever possible.

You will be someone that enjoys working in a fast-paced environment with a hands-on attitude and a data-driven mindset, always sharing fresh ideas for improving our Performance Marketing and driving improved return on investment and growth.

You are a good fit for Cazoo when :

  • Teamwork is a source of inspiration, creates better results and connects you with your colleagues
  • You constantly learn and further educate yourself professionally and privately, generate new ideas and like to actively try them out
  • A dynamic environment with a grown-up mentality means a lot
  • To you, the big picture is as important as the details
  • Transparency for you means proactively communicating, providing insight and context, and keeping others informed
  • What you'll be doing :

  • Creation and ongoing management of the P erformance Marketing strategyfor search (Google and Bing) and paid social media for Facebook and Instagram.
  • Manage and coach direct reports
  • Planning, KPI-driven optimisation and expansion of the performance marketing channels to support growth : Paid Search, Paid social, Display, Native ads, Aggregators / Marketplaces and Affiliate Marketing.
  • Working with the wider marketing team to drive sales and revenue growth whilst reducing customer acquisition costs.
  • Optimisation & expansion of our paid search activity.
  • Utilise bid management technology to ensure integration and tracking of PPC and other paid digital performance media activity is adequate and effective.
  • Data-driven increase in efficiency of the paid budget and monitoring of paid ads.
  • Develop and improve day to day media, publisher and third-party relationships (e.g. Google, Autotrader).
  • Build and own relationships with online marketplaces, aggregators and relevant partners.
  • Implementation and optimization of our data feed.
  • Work in partnership with pricing and buying teams on the online marketplace strategy.
  • Paid Social, Display & Programmatic Advertising : Supporting our brand strategy where necessary.
  • Conversion optimization and testing of ads and landing pages to further accelerate our strong growth.
  • Responsibility for reporting, attribution and web analytics in close exchange with our data team
  • Provide innovation & leadership in PPC activity via test and learn opportunities (e.g. Product Betas, targeting opportunities etc).
  • Skills and experience required :

  • The role would cover both Italy and Spain so you could actually be based in Barcelona or Milan
  • A degree with an emphasis on marketing, computer science or equivalent experience with relevant skills in performance marketing.
  • At least 5 years of professional experience in Paid Search , ideally with an eCommerce company in the consumer sector (finance, mobility, real estate).
  • You are an expert in using common performance / web analysis tools (ideally : Google 360 Suite ) and already have hands on experience in most of : Paid social, Display, Native ads, Aggregators / Marketplaces / Partnerships and Affiliate Marketing.
  • You are an established people manager with experience of hiring, training and coaching team members.
  • You are a quick learner with a strong analytical understanding of numbers and a highly reliable, independent, structured and goal-oriented way of working.
  • Excellent verbal, written communication skills and good presentation skills in English and Italian and / or Spanish
  • Excellent stakeholder management skills
  • Ability to work well under pressure and to tight deadlines.
  • Ability to think both strategically and tactically depending on the business needs.
  • Proven ability to lead product areas and projects independently.
  • Recruitment Process :

    Our selection process will typically involve a chat on the phone followed by face to face interviews and assessments where you’ll have a chance to meet some of the team.

    Our interview process is built around understanding your experience, personality and potential, not making you sweat or catching you out.

    We are an equal opportunity employer and we value diversity and inclusivity. We do not discriminate on the basis of gender, race, age, sexual orientation, colour, religion, national origin, disability status or marital status.

    Sounds exciting?Then please send us your application with your earliest possible start date and salary expectations. We are looking forward to having you on our team!

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