Sr CRM Strategy
Grupo Planeta
Barcelona, ES
hace 6 días

Descripción de la oferta

We are looking for an enthusiastic person to join our global digital department. The candidate should have CRM knowledge and database management skills.

A versatile profile with a strong analytical background and always looking for ways to optimize conversions. Should have the ability to make things happen .

He / She will need to have a global vision, finding scalable ways to create cross-market strategies.

What You Will Do

  • Manage the global database. Design and execute a cross-market growth plan taking into account the legal requirements. Follow up on action plans regarding specific growth KPIs.
  • Work closely with each market to identify new growth opportunities to increase and enrich our user database.
  • Define the lead plan with the clear goal of increasing leads and optimizing conversion rate to subscriptions. Design A / B test to get new insights.
  • Manage campaigns segmentation in the business intelligence tool and control the data integration between all our CRM tools.
  • Responsible for the customer portfolio analysis. Define and create clusters to optimize segmentations for the different commercial communications.
  • Reporting main CRM KPIs and actions results.
  • Minimum studies :

    Degree. Business Administration, Marketing or similar.

    Requirements :

  • CRM knowledge and its different areas of application. 3-4 years’ experience in CRM departments or similar.
  • Interpret metrics, data driven. High knowledge of business intelligence tools.
  • Creativity and a self-starter attitude with a constructive critical thinking
  • Dynamic and analytical profile with self-learning ability and good oral and written communication skills.
  • High English required. You must communicate in English with the stakeholders of the different countries.
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