User Acquisition Analyst and Project manager - TheFork
thefork
Barcelona, Spain
hace 5 días

TheFork is the leading online restaurant booking platform (app / web) in Europe and Australia. We are present in +12 countries on a mission to bring happiness through amazing dining experiences and our ambition to keep accelerating the growth of our category is steadfast.

The sky's the limit and we need the best talent to help us on that journey. We strongly believe that our mission can only be achieved if we also bring happiness to our working atmosphere.

We do that by providing a flexible, high-demanding, and caring environment where each individual has the space to grow and the freedom to succeed and make a difference.

These are our core values : We are better together, We act like an owner, We genuinely care for our users and customers, We believe in transparency, We never stop learning, Speed wins.

Within the HQ Marketing team, the User Acquisition & Media team is in charge of growing TheFork’s user acquisition for all TheFork geographies, through awareness (TV, OOH, OLV ) & performance campaigns (UAC / ASA, Social, SEA.

  • In the day-to-day, this team is strongly interfaced with several other functions amongst which are marketing teams from local markets, central functional teams (Data, P&E, Legal ), and key partners (Google, Facebook, Media agencies ).
  • As a User Acquisition Analyst & Project manager, you report to the UA & Media Manager. Your goal is to support and help the UAM team to accelerate in UA providing enriching data analysis / insights, managing key strategic transversal projects (audience targeting, attribution, measurement, tools implementation ), and helping in the strategy coordination between channels.

    What are your responsibilities?

    Key strategic cross-channel projects manager :

  • You deliver on key cross-functional projects to improve UA activities in the long-term such as attribution, audience strategy, privacy impact, NUX (in collaboration with Data and P&E team)
  • You are the marketing referent for the tools used by the team (Datorama, Appsflyer, Data.ai, Google Analytics..), you manage the roadmap of developments and propose improvements / optimizations.
  • Data and insights provider (in collaboration with the Data team) :

  • You track and assess the User Acquisition activities under a rigorous data-driven approach (weekly, monthly, quarterly tracker).
  • You provide ad hoc analyses to the team in order to optimize their strategy (channels contribution, creatives performance, deep-dive analysis per country ).
  • You implement new dashboards and optimize current ones to improve our analysis capabilities and our investment strategy.
  • Paid media acquisition channels coordinator :

  • You ensure UA guidelines are deployed cross-channel and cross-markets.
  • You track paid media investments and identify reallocation potential between channels and countries.
  • You help in building the yearly media investments per market with the objective to maximize the media envelope.
  • Who you are ?

  • 3-4 years of experience in data analytics, project management and / or digital marketing
  • Strong analytical skills
  • Experience using analytics tools like Tableau, Datorama, Google Analytics, Appsflyer
  • Experience manipulating large data sets in a database proficiency in Excel / Gsheet (including Pivot Tables, functions, etc)
  • Experience in providing business insights and summarizing findings in a clear and actionable way : including dashboarding, data visualization, and reporting
  • Good knowledge of marketing channels and the ad-tech ecosystem tools (Facebook business manager, Google Adwords,..)
  • Strong English written and oral communication and collaboration skills
  • Great team player - High collaboration skills
  • Thrives in a collaborative international environment
  • Humble and positive mindset, eager to learn
  • Food & tech lover
  • LI-LD2

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