Social Media Executive: Mexico
LATAM, Iberia & Emerging Markets - Marketing ESP
Barcelona
hace 3 días

Our vision is to be the world leader in sports betting and gaming entertainment by creating the mostexciting and trusted experience for our customers, revolutionising the gambling space as we go.

We'rehome to a global family of >

25 well-known brands, and with a focus on sustainability and growth, we willtransform our sector for our players, ourselves and for the good of entertainment.

The Social Media Executive : Mexico’ will be responsible to manage all social media channels andcampaigns to sustain an engaging audience experience and to increase audience satisfaction.

S / he willresearch and analyze social media trends, including social media ad revenue and web visitor data, toimprove social media presence and campaign efficacy.

You will align fully with the Mexican Country Manager’ and with colleagues to ensure a solid overall brandpromotion is carried through social media channels, in line with CRM and Acquisition promotional needs.

Key Responsibilities

  • Develops, implements and manages our social media strategy
  • Improve content engagement to improve reach over existing players database and to increaseexisting followers base while aligning with brand's tone of voice and central communicationguidelines.
  • Defines most important social media KPIs
  • Keeps Social Networks channels updated and fresh with content Develops engaging, creative,innovative content for regularly scheduled posts, which enlighten audiences and promote brand focused messages
  • Coordinates social media messaging with marketing departments, and quarterly or seasonalcompany goals
  • Works with copywriters and other content creators to ensure the highest standards
  • Audits and analyses social media presences, including digital advertising costs and returns
  • Analyses social media campaigns with tracking systems to gather visitor data and determineefficacy and areas for social media campaign improvement
  • Stay up to date with the latest social media best practices and technologies
  • Monitors and develops reports on competitor activity within social media spaces
  • Essential :

    2 years of experience as a Social Media Specialist or similar role

    Social Media Strategist using social media for brand awareness and impressions

    Excellent knowledge of Facebook, Twitter, Instagram and other social media best practices

    Understanding of SEO and web traffic metrics

    Good understanding of social media KPIs

    Familiarity with web design and publishing

    Excellent multitasking skills

    Critical thinker and problem-solving skills

    Team player

    Good time-management skills

    Great interpersonal and communication skills

    Native Mexican required

    English proficiency at all levels (extra languages is a plus)

    Deep knowledge of sports, demonstrating genuine passion and enthusiasm

    We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 25 well-known brands and over 24,000 people, but we all play for the same team.

    When we win, we win together. Our vision is to be the world leader in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives.

    We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.

    Diversity and inclusion at Entain

    As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong.

    We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work.

    Our diverse internal networks provide the support for you to express your views and make a positive difference.

    Wellbeing at Entain

    We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

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