Executes business plans and drives achievement of sales targets for assigned territory, customers or therapeutic area. Develops and applies understanding of customer organizations and networks and of diverse influences that affect customer decisions (e.
calls on the right person to deliver the right message with the right frequency. Adapts and optimizes approach and communications style during sales calls, responding appropriately to customer needs.
Makes effective use of available technologies and channels to support sales calls. Ensures that Novartis products and supporting services are broadly understood and available to more patients and customers.
Deploys and uses approved Marketing and Sales promotional materials and programs; runs direct promotion programs and facilitates pull-
through activities. Uses expert knowledge of Novartis products and of a range of therapy areas to build professional customer relationships and to support sound clinical discussions.
Uses detailed knowledge of competitor products’ features and benefits during sales calls to improve sales of Novartis products.
Allocates resources effectively for sampling, programs and events, etc. Works effectively with other Novartis stakeholders and with resources in Sales and across other functions (e.
g. MSL, KAM) to achieve sales targets. Provides Novartis stakeholders and other colleagues with insight and feedback gained from customer interactions.
CPO Primary Care, Sales Representative, September 2012 Page 2 of 3 Integrity & Compliance : Works within Integrity & Compliance policies and all company policies and ensures those around him / her do the same.
Works to ensure a diverse and inclusive environment free from all forms of discrimination and harassment.
Local CPO decision Local CPO decision GRAFICO