Marketing Manager Grey Goose
Bacardi
Barcelona
hace 1 día

About the role

This role will take leadership of Grey Goose across Iberia cluster with specific responsibility or developing and delivering annual marketing plans that deliver integrated customer and consumer programs to deliver healthy brand growth for now and the future of the brand.

In this role you will manage a team across the cluster and be accountable for engaging senior leadership and the wider business in the vision and strategy for Grey Goose in Iberia.

In addition you will be a key representative of the European business at a Global marketing levelSpecific responsibilities include :

  • Design of the regional marketing strategy and implementation of the action plan across Iberia
  • Lead and development of creative workstream including adaptation of Global campaign to dark market constraints
  • Accountable for P&L management (>
  • 30M$ net sales) and budget monitoring (>

    10M$ A&P)

  • Management and talent development of a 2-Brand Manager team across the region
  • Key accountabilities and responsibilities

  • Building annual plans and programming that puts the consumer at the heart of everything we do
  • Working closely with CPA & Commercial Teams to ensure full TTL deliver of programming to drive sales and equity gains.
  • Development of dark market comms in partnership with the Global team
  • Leading local media, PR, experiential agencies to ensure we deliver innovative, industry leading activities that drive brand equity and desire
  • Build effective relationships and excitement within the organization with all stakeholders to ensure engagement leading to project delivery and always maximizing the innovation opportunity.
  • Ensuring clear M&E for plans and programming
  • Full P&L responsibility ensuring its delivered to budget
  • Measures of success

  • Delivery of healthy’ brand growth in support of the Iberia P&L
  • Drive step change in brand equity and recruitment scores
  • Pioneering connections strategy and local interpretation of the global creative idea
  • Lead the growth in cocktail to table’ strategy to deliver new sources of growth in partnership with cross functional CPA, commercial and advocacy teams
  • Clear development and progress
  • Demonstrate understanding of the challenges in each market within the Iberia cluster to create bespoke plans to deliver growth for the future
  • Strong relationship across the business with the CLT
  • Critical experiences for success

    To be successful in this role you will have / be :

  • 5+ years marketing experience
  • Previous experience working in international markets with specific focus on the Iberia region
  • Proven people and team leadership and development capabilities
  • Solutions orientated with a passion to drive and deliver results
  • Strong analytical skills with a demonstrated aptitude turning data and information into actionable insights.
  • Demonstrated leading the development and execution of annual brand strategy
  • Demonstrated excellence in execution in previous roles
  • Demonstrated success in complex projects involving multiple stakeholders
  • Comfortable in working with ambiguity and change
  • Great at communicating and motivating cross-functional teams, vendors, agencies to deliver
  • High personal ownership, passion to perform & win
  • Our ways of working

    Our family legacy has positively influenced our ways of working and has shaped the values to which our employees aspire.

    We’re caring, like a family, and not only internally, but also in the wider communities in which we operate. This is demonstrated by our commitment to both act responsibly and promote the choice to drink responsibly.

    We trust one another, and through that trust are able to forge strong teams and networks that empower our matrix organization structure.

    We’re passionate, reflecting our Latin heritage, and this means that we commit more than just time to our work : we commit energy, heart and soul.

    We are dedicated to being a role model in our industry, and we approach everything we do with Integrity First. Together, our values help us create what we’re most proud of : our True Heart and Winning Spirit both in our home markets and across the world.

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