Responsible for maximising the retail performance of stores within the centre to increase turnover, service and profitability, through developing close links with brand partners.
Give guidance to store managers on profitable in-store presentation (i.e stock level, signage, pricing), outstanding customer service and identify future business needs to enhance brands performance.
Establish, develop and maintain strong relationships with brands at all levels - store staff, area or district management and brand headquarters to develop and execute plans to drive annual sales performance.
Support brands in the staff recruitment process, i.e. sourcing, screening, selecting.
Identify training needs and develop training programs on effective customer service, selling tips, in-store merchandising and quality management to increase Key Performance Indicators (conversion, UPT, ATV) and like-for-like growth.
View and provide timely feedback on store layouts and fit outs to ensure optimum in-store retail experience.
Keep abreast of on-going, new and potential brand relationships and if necessary act as the contact and point of reference for future brands.
Keep abreast of competitor centre activities and full price retail environment.
Work closely with Marketing Team to develop a retail calendar and provide support for special events, promotions, and other marketing events through awareness of fashion trends, calendars and important trading days.
Work closely with Centre Manager and all other departments (store and customer service operation, facilities, leasing, finance) and brands to ensure an exceptional customer shopping experience and store adherence to rules and regulations.
Provide input to the budget planning process by providing brand sales and like-for-like growth targets.
Prioritize the brand portfolio to maximize like for like growth and rental income.
Recommend desirable brands and be available in providing support and knowledge to brands considering the centre to the Leasing Team.
Responsible for fully complying with the company’s policies and procedures.
At all times acting in the company’s best interests and in the best interests of those entities which we represent.
Our Success Framework
Success Right Strategy + Communication + Enable Self and Others + Excellent Execution
Knowledge and Skills
Proven retail management experience, ideally at Area Manager level multi-site; multi-brand
Fashion experience preferred
Visual merchandising skills