Job type : Job Description
Centrica is one of the world’s leading integrated energy companies. It operates in North America as Direct Energy which provides commercial energy solutions to over 240,000 large energy customers in states with deregulated energy markets.
Centrica recently formed the Distributed Energy & Power (DE&P) global business to serve its large commercial and industrial (C&I) customers’ growing need for energy efficiency, flexible onsite generation, energy management and optimization : www.
The Salesforce Specialist is a key member of DE&P's Business Development organization, a lean team responsible for supporting a broad range of distributed energy solutions such Combined Heat and Power, Back Up Power, Solar, Microgrids and Energy Storage.
As part of a global marketing team for DE&P this individual will act as the global expert / super-user of Salesforce within the global sales and marketing operations team.
With a main goal of ensuring that salesforce fully supports the sales teams in achieving the revenue targets of the DE&P business.
Marketing Competencies : Strategy & Planning Beginner
Strategy & Planning Beginner
Has a basic knowledge of the marketing audit process comprising external and internal situation analysis. Has a growing knowledge of relevant market, customers and competitor dynamics and current organisation’s strategies.
Makes use of news-feeds, data from analysts, and internal marketing intelligence sources.
Portfolio Management Intermediate
Has a developing understanding of Centrica DE&P capabilities and its offers, and how these relate to customer issues and opportunities.
Has a basic understanding of the commercial terms appropriate for different types of offers. Has a basic understanding of how to create a value proposition.
Content & Communication Advanced
Plans integrated marketing communications, selecting the best mix to achieve overall marketing or program objectives. Determines the most effective and cost effective media such as digital, PR, AR etc.
Designs integrated communications to build a progressively evolving relationship with prospective buyers. Has in-depth expertise in digital media.
Ensures that the service messages overall are consistent with each other and align with the corporate message. Designs and applies metrics to evaluate and measure results.
Marketing Operations Advanced
Collaborates to design the processes and systems that will ensure the efficient and
Act as consultant / help-desk to the sales teams on how to maximise Salesforce
Ensure that the system fully supports the business and sales process with maximum user productivity
Act as the super-user for Salesforce keeping to an agreed level of user adoption
Train new users, coach existing users, understand / implement new functionality
Own the day to day management and analysis of system including creating utilization reports and System Release notes and all other necessary administration and configuration tasks
Manage Salesforce change requests based on business requirements ensuring that they are actioned and all other required information has been submitted and understood business benefit
Co-ordinate messaging, testing, documentation for all changes that are processed
Responsible for all pipeline reporting and Salesforce standard reports
Make recommendations for improvements to system / data based on insights and business changes
Own the Salesforce database : understand data set-up, improve data quality through validations and process visibility
Responsible for data compliancy, managing permissions & customer preferences, interface with legal / IT team
Responsible for cleansing the data in Salesforce
Ensure a smooth process / data flow between the website, marketing automation system and CRM system.
Apply online now