Your mission is to drive growth in Scoot ridership in Madrid and promote Scoot user engagement with strategic marketing and customer development.
You’ll join a mission-driven marketing team, working to build Scoot as the brand that provides Electric Vehicles for Everyone.
Lead all marketing for Scoot’s mobile apps including strategic planning and execution in Madrid
Plan and execute network launch, and product features in a way that resonates with local Barcelona consumers and differentiates Scoot from the category and delivers growth and engagement KPIs to plan.
Partner closely with Scoot brand agencies to ensure messaging helps reinforce the Scoot brand.
Build close working relationships with the product team in order to co-create a shared vision across product + marketing for apps and engaging features.
Execute on both paid and un-paid marketing campaigns, A / B tests, and programs from conception to launch, spanning all channels (eg.
app store, on site, email, social, etc.).
Collaborate closely with performance marketing at Scoot HQ to ensure paid channel marketing is optimized for local Madrid channels and audiences, maximizing learning and opportunities for improvement.
Partner with the Scoot Data Science team to experiment strategically, optimize channels fro retention, track progress and share learning.
Translate consumer insights into compelling experiences, marketing Scoot’s products for growth and engagement.
Who you are
7+ years in consumer marketing , with a strong emphasis in performance and engagement marketing.
Well versed in the best practices for analytics, customer development and growth .
Driven by consumer insights; you know how to tap into what consumers really care about to define use cases, and execute with effective strategies, messaging, and creative campaigns.
You will be managing a team responsible for social media, content development and community management and sales / biz dev growth opportunities.
Cross functional leader and collaborator, equally adept at building relationships with product managers, creative teams, engineers, and data scientists.
You are a creative and tenacious problem solver who sweats the details.
This role reports in to the General Manager, Madrid.
The rare opportunity to impact climate change and urban mobility
Opportunity to travel
Company-paid health, dental, and vision insurance