Digital Strategist
ING DIRECT España
España
hace 14 horas

Being an innovative bank is just possible if every person working within ING is a real innovator.

This is how we are now, a 1100 professionals bank, 1100 ways of thinking and improving every day.

At ING's our strategy is focused on providing excellent service to our customers and delivering stable growth with strong profitability.

We constantly seek decisive and enthusiastic people who want to work with one of the leading financial institutions worldwide, recognized for offering to its customers some of the market's most relevant and innovative financial products.

However, we share a mindset and a way of working, based on the behaviors and values that make us grow personally each day.

We offer you to be part of a highly professional and engaged team that works everyday as the key engine for ING’s growth and success.

This is why we offer you the latest technological progresses, to make easier and better not only your day to day, but also the people who trust us.

We are looking for a Digital Strategist. This role will be in charge of the coordination and implemention of the digital strategy for the products in the Public web.

To be successful in this role you will have to demonstrate an advanced knowledge and experience on web optimization.

We highly value someone who is passionate about the Digital Marketing ecosystem and enjoys the challenge of solving complex problems with innovative solutions.

We encourage taking strong ownership of tasks and projects and so, you can enjoy a good level of autonomy, but also have the opportunity to seek support and guidance from the team when needed.

In your role, you will also be responsible for a range of other tasks including :

  • Understanding Business areas goals and needs, and using your digital expertise and relevant data to propose the most efficient solution
  • Working with marketing and product areas to build such proposal from a multidisciplinary approach (design, UX, content, analysts, etc)
  • Proactively identify, together with analysts and CRO, the main levels in the public web and emails to optimize conversion and engagement
  • Some experience / knowledge will be expected, but you will also have the opportunity to learn and / or improve your skill-set in

  • Analytical tools such as Adobe Analytics (preferred), Google Analytics, Adobe Target, DMP and other marketing tools
  • Advanced usage of MS Office tools, especially Excel, for day-to-day work, dashboards and reporting
  • Valuable other related languages and tools (Javascript, HTML&CCS, Tableau, etc)
  • Advanced level of English
  • 2-3 years of related experience
  • Area

    Marketing / Communicación

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