International Marketing Manager
ADQUALIS
Barcelona, ES
hace 10 días

AdQualis Executive Search

Identificamos y dotamos de talento ejecutivo y directivo a las organizaciones en función de las exigencias de su negocio, garantizando un alto desempeño de los candidatos, con el objetivo de establecer una relación sólida con nuestros clientes.

AdQualis Executive Search trabaja con las herramientas más eficientes, portales especializados, bolsas de trabajo de prestigiosas universidades y escuelas de negocio, así como una amplia base de datos. propia.

AdQualis Executive Search dispone de un equipo de consultores de perfil internacional que le permite captar talento en todos los sectores y áreas funcionales en y para países de interés para los clientes, ya sea tanto local como para ser expatriado desde origen.

Asimismo y para tener una mayor cobertura global, AdQualis Executive Search forma parte y es miembro del Board Internacional de IMSA, red global de empresas de Executive Search que opera en los cinco continentes.

Descripción de la oferta

We offer an International Marketing Manager position in the Natural Specialty Business Unit The Marketing Manager will be accountable for a global brand and will lead an international team (4 people) located in our key markets across Europe.

Responsibilities include increasing market share and brand’s reputation, improve customer experience and drive company’s growth.

What you will do

  • Understand the category and the Brand under her / his responsibility both locally and internationally.
  • Define and implement the Brand Vision, Brand strategy and the main growth drivers.
  • Detect new brand opportunities on a global basis taking into consideration the local business needs and the category development of the different countries.
  • Do an annual business review by country to identify local needs and new business opportunities.
  • Define and lead the innovation Brand pipeline with a long term vision.
  • Create the annual global and local marketing plan : new product development, media & communication strategy, pricing & consumer promotion strategies in order to boost sales and grow the category.
  • Develop a digital brand strategy together with Digital team to ensure an effective brand impact on online ecosystem across all customer journey.
  • Manage global Brand P&L and use financial analyses to drive the strategy and take decisions for the business.
  • Analyze and interpret market and consumer data from different sources to identify potential opportunities and strength brand positioning.
  • Ensure sales force understands the features and benefits to consumers, why the product is better than competition and how it fits into the marketplace.
  • What we are looking for

  • University Degree on Business / Marketing / Communication or similar
  • English is our main language. The knowledge of Spanish is desirable. Other languages such as French, Italian or Portuguese will be highly valued!
  • More than 10 years of experience in Marketing Department preferably in fields such as Natural / Organic Nutrition, Sport, Cosmetics&Beauty;
  • an experience in the FMCG will be appreciated.

  • Strong background within Marketing, including experience on local and global role.
  • European experience : lead global projects across different countries, managing international teams.
  • Experience of marketing through all leverages : product development, media strategy and activation plans, communication strategy and implementation, pricing and point of sales activities.
  • Digital Marketing Knowledge : experience in defining the digital assets for the brand and establishing the integration within the Brand strategy.
  • Manage effectively and efficiently A&P sources.
  • Understand and manage Brand P&L and define plans to get the annual targets.
  • Exceptional organization skills. Experience of successfully delivering multiple projects.
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