About the role
In this role you will be accountable to tailor the Regional Customer Marketing programs and execute them in your market.
Your ability to manage multiple projects at any given time will be key, as will be your comfort in working seamlessly within the matrix, in particular with the GTR Marketing team, and Regional team :
You will build best in class customer marketing and commercial capabilities at a regional level that will enable us to win in the marketplace
You will implement strategies to drive sustainable NSV / case growth by leading execution of best in class - practices that enables us to Set, Get and Keep price as well as to optimize mix.
You will be the champion of executional excellence, tailoring the Picture of Success for local channel segments and customers as needed.
You will demonstrate marketing / commercial understanding & shows ability to manage internal & external relationships with stakeholders including the regional marketing & sales team.
You will measure and evaluate pre and post-launch activities to ensure that A&P spend is optmised
In this role, you will primarily be based in the Local office where you will be working with the regional GTR team.
However, you will be part of the broader GTR Community and region and as such there will be travels within the region.
Key accountabilities and responsibilities
Drive results & excellence in execution
Deliver on GTR strategy; Premiumise & Differentiate, AVQPAP, build Shop Window and deliver Brand Advocacy in-line with achieving financial targets (NSV, NSV per case, profitability, ROI and value share) versus budget.
Apply the Category Growth framework that embeds an occasion based approach which informs the Where to Play strategy and the How to Win .
Plan, develop & execute with excellence’ in-store activities, both short & long term. Ensure the elevation of brand image & act as a shop window’ for Bacardi brands, as well as profitable volume growth & expansion of the brands
Challenge the organization ensuring our channel strategies lead to continuous value / innovation mix optimization in order to drive NSV and GP per case.
Track & evaluate agreed promotional activities against KPI’s in key accounts. Recommend appropriate refinements & adjustments for future promotional activities.
Maintain a full promotional evaluation program for agreed activities, including qualitative & quantitative input, with emphasis on ROI targets.
Capitalize on retail sales & consumer / shopper insights to identify trends to maximize effectiveness of sales & marketing efforts.
Incorporate insights to improve marketing activities.
Manage and track Europe GTR A&P budget within category
Develop talent and capability
Together with Commercial Development, own and embed the Bacardi Commercial Way framework to build the organization’s capacity to deliver year on year value growth and build best in class Commercial capabilities
Build a learning organization by creating a share, steal and reapply culture that systematically identifies and rolls-
out best practices and creates synergies.
Create a winning team
Build a sense of community across the regional team / promoters
Set an inspiring vision and align the team behind challenging targets while creating a passion for winning
Create a culture of excellence in execution that recognizes and rewards high performance
Create an environment & culture of winning at the POS, winning within our Sales team & in turn beating the plan throughout Europe.
Ensure all employees have a knowledge of Bacardi company history and culture
Measures of success
Performance : Implement GTR Vision of Success & achieve Net Sales Value (NSV) targets vs. budget and NSV per case target ahead of plan, grow market-
share total & sub-categories
Innovation : Deliver target innovation share growth with pace, scale, ambition
Strategy : Full participation in the development, delivery, and ownership of the GTR Strategy, own the measurement and evaluation KPIs
Critical experiences for success
To be successful in this role you will have / be :
Experience in Customer Marketing (e.g. Purchaser / Shopper Marketing, Category Management Sales and Channel Strategy)
Experience in Project Management
Commercial skills gained through hands on Commercial roles
Experience in roles related to understanding customer and channel dynamics
Good knowledges in Microsoft office
Proficiency in English
The following experiences are preferred :
Sales / Marketing experience
Experience within one or more companies that have an established reputation for category management excellence
Experience in the Spirits and / or overall beverage Industry is a distinct advantage
Our ways of working
Our family legacy has positively influenced our ways of working and has shaped the values to which our employees aspire.
We’re caring, like a family, and not only internally, but also in the wider communities in which we operate. This is demonstrated by our commitment to both act responsibly and promote the choice to drink responsibly.
We trust one another, and through that trust are able to forge strong teams and networks that empower our matrix organization structure.
We’re passionate, reflecting our Latin heritage, and this means that we commit more than just time to our work : we commit energy, heart and soul.
We are dedicated to being a role model in our industry, and we approach everything we do with Integrity First. Together, our values help us create what we’re most proud of : our True Heart and Winning Spirit both in our home markets and across the world.